Dr. Megawati Simanjuntak, SP, MSi

Cited by

	All	Since 2019
Citations	2217	2032
h-index	25	23
i10-index	72	70

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2014201520162017201820192020202120222023202418 14 20 30 64 126 248 417 490 591 146

Co-authors

Ujang SumarwanConsumer Behavior, Marketing, AACIM, APMMI Ketua PSPMB-SB-IPB, School of Business BogorVerified email at apps.ipb.ac.id
Lilik Noor YuliatiAssociate Professor of Consumer Behavior, IKK-FEMA-IPB, Bogor Agricultural UniversityVerified email at apps.ipb.ac.id
Andreas SamudroDoctoral Program School of Business DMB11, IPB University (Bogor Agricultural University)Verified email at apps.ipb.ac.id
Herien Puspitawati .Associate Professor of Family Studies, IKK-FEMA-IPB, Bogor Agricultural UniversityVerified email at apps.ipb.ac.id
Prof. Dr. Mohamad Fazli SabriUniversiti Putra Malaysia, AACIM, IAFICO, MFPC, MACFEAVerified email at upm.edu.my
Mukhamad NajibProfessor of Marketing, Management, FEM IPB University, AACIMVerified email at apps.ipb.ac.id
Istiqlaliyah MuflikhatiAssisten Professor of Family economics, IKK-FEMA-IPB, Bogor Agricultural UniversityVerified email at apps.ipb.ac.id
Irni Rahmayani JohanAssistant Professor of Personal Finance, IKK-FEMA-IPB, Bogor Agricultural UniversityVerified email at apps.ipb.ac.id
Vonny SusantiDoctoral Program School of Business DMB13, Marketing, IPB UniversityVerified email at apps.ipb.ac.id
Siti AmanahSKPM - FEMA Department of Communication and Community Development, Faculty of Human Ecology, BogorVerified email at apps.ipb.ac.id
Risda RizkillahAssistant Professor of Family Studies, IKK-FEMA-IPB UniversityVerified email at apps.ipb.ac.id
Mohammad Djemdjem DjamaludinAssistant Professor of Social Marketing, IKK, Bogor Agricultural UniversityVerified email at apps.ipb.ac.id
RetnaningsihFEMAEL, School of Business, Bogor Agricultural University (SB-IPB)Verified email at apps.ipb.ac.id
Bagus SartonoDepartment of Statistics, IPB University (Bogor Agricultural University)Verified email at ipb.ac.id
HartoyoBusiness School, Bogor Agricultural University, Institut Pertanian Bogor, AACIMVerified email at ipb.ac.id
Rani Andriani Budi KusumoUniversitas PadjadjaranVerified email at unpad.ac.id
Sri Anna MarliyatiProfessor of Nutrition, Community Nutrition,Gizi Masyarakat-FEMA,Bogor AgriculturalVerified email at apps.ipb.ac.id
Alla AsmaraInstitut Pertanian BogorVerified email at apps.ipb.ac.id
Euis SunartiProfessor of Family Scence, IKK, Bogor Agricultural UniversityVerified email at apps.ipb.ac.id
Arif SatriaBogor Agricultural UniversityVerified email at ipb.ac.id

Dr. Megawati Simanjuntak, SP, MSi

Associate Professor in Consumer Behaviour, IPB University, IKK-FEMA-IPB, AACIM

Verified email at apps.ipb.ac.id - Homepage

Consumer Behavior Family Resource Management Entrepreneurship Consumer Empowerment Consumer Education


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Pemasaran Strategik: Perspektif perilaku konsumen dan Marketing plan U Sumarwan	163	2019
Assessing the effects of perceived quality and perceived value on customer satisfaction A Samudro, U Sumarwan, M Simanjuntak, E Yusuf Management Science Letters 10 (5), 1077-1084, 2020	118	2020
Factors affecting consumer interest in electronic money usage with Theory of Planned Behavior (TPB) A Nugroho, M Najib, M Simanjuntak Journal of Consumer Sciences 3 (1), 15-27, 2018	88	2018
The effects of knowledge, religiosity value, and attitude on halal label reading behavior of undergraduate students M Simanjuntak, MM Dewantara ASEAN Marketing Journal 6 (2), 1, 2014	74	2014
Enhancing customer retention using customer relationship management approach in car loan bussiness M Simanjuntak, NE Putri, LN Yuliati, MF Sabri Cogent Business & Management 7 (1), 1738200, 2020	70	2020
A general structural equation model of the emotions and repurchase intention in modern retail M Simanjuntak, H Nur, B Sartono, M Sabri Management Science Letters 10 (4), 801-814, 2020	51	2020
Perilaku pembelian hedonis generasi z: promosi pemasaran, kelompok acuan, dan konsep diri AF Ramadhan, M Simanjuntak Jurnal Ilmu Keluarga & Konsumen 11 (3), 243-254, 2018	49	2018
Karakteristik sosial demografi dan faktor pendorong peningkatan kinerja kader posyandu M Simanjuntak Jurnal Wira Ekonomi Mikroskil 2 (1), 49-58, 2012	48	2012
The impact of product quality, service quality, and customer loyalty program perception on retail customer attitude RA Putra, H Hartoyo, M Simanjuntak Independent Journal of Management & Production 8 (3), 1116-1129, 2017	42	2017
Kontribusi ekonomi dan peran ganda perempuan serta pengaruhnya terhadap kesejahteraan subjektif H Puspitawati, M Simanjuntak, L Hayati Jurnal Ilmu Keluarga & Konsumen 5 (1), 11-18, 2012	40	2012
Online shopping behavior on generation Y in Indonesia I Musyifah, M Simanjuntak Global Business & Finance Review (GBFR) 21 (1), 33-45, 2016	38	2016
The effect of atmosphere perception, perceived value, and hedonic value on consumer loyalty through the service quality of warunk upnormal RA Kusmarini, U Sumarwan, M Simanjuntak Indonesian Journal of Business and Entrepreneurship (IJBE) 6 (1), 53-53, 2020	35	2020
Faktor-faktor yang memengaruhi perilaku konsumsi kopi di era pandemi Covid-19 NN Adiwinata, U Sumarwan, M Simanjuntak Jurnal Ilmu Keluarga & Konsumen 14 (2), 189-202, 2021	34	2021
Financial literacy, behavior and vulnerability among Malaysian households: does gender matter? MF SABRI, E Cheng-Xi Aw, HA RAHIM, NIKAS BURHAN, MA OTHMAN, ... International Journal of Economics & Management 15 (2), 2021	31	2021
Perceived value, social bond, and switching cost as antecedents and predictors of customer loyalty in the B2B chemical industry context: A literature review A Samudro, U Sumarwan, EZ Yusuf, M Simanjuntak International Journal of Marketing Studies 10 (4), 124-138, 2018	30	2018
The effect of lifestyle, perception, satisfaction, and preference on the online re-purchase intention WV Pebriani, U Sumarwan, M Simanjuntak Independent Journal of Management & Production 9 (2), 545-561, 2018	28	2018
The effect of benefits offered and customer experience on re-use intention of mobile banking through customer satisfaction and trust D Febrian, M Simanjuntak, N Hasanah Jurnal Keuangan Dan Perbankan 25 (3), 551-569, 2021	27	2021
The effect of marketing mix and brand image on customer loyalty of remixed mortar M Simanjuntak, U Sumarwan, AD Situmorang Independent Journal of Management & Production 11 (2), 450-472, 2020	27	2020
How commitment, satisfaction, and cost fluctuations influence customer loyalty A Samudro, U Sumarwan, M Simanjuntak, EZ Yusuf Samudro, A, 115-125, 2019	27	2019
The effects of religiousity, pricing and corporate image on the attitude and the Intention to use sharia micro financing Z Shabrina, LN Yuliati, M Simanjuntak Indonesian Journal of Business and Entrepreneurship (IJBE) 4 (2), 197-197, 2018	27	2018

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