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Dr. Megawati Simanjuntak, SP, MSi
Dr. Megawati Simanjuntak, SP, MSi
Associate Professor in Consumer Behaviour, IPB University, IKK-FEMA-IPB, AACIM
Verified email at apps.ipb.ac.id - Homepage
Title
Cited by
Cited by
Year
Pemasaran Strategik: Perspektif perilaku konsumen dan Marketing plan
U Sumarwan
1912019
Assessing the effects of perceived quality and perceived value on customer satisfaction
A Samudro, U Sumarwan, M Simanjuntak, E Yusuf
Management Science Letters 10 (5), 1077-1084, 2020
1622020
Factors affecting consumer interest in electronic money usage with Theory of Planned Behavior (TPB)
A Nugroho, M Najib, M Simanjuntak
Journal of Consumer Sciences 3 (1), 15-27, 2018
1132018
Enhancing customer retention using customer relationship management approach in car loan bussiness
M Simanjuntak, NE Putri, LN Yuliati, MF Sabri
Cogent Business & Management 7 (1), 1738200, 2020
892020
Ekstraksi dan fraksinasi komponen ekstrak daun tumbuhan senduduk (Melastoma malabathricum L.) serta pengujian efek sediaan krim terhadap penyembuhan luka bakar
MR Simanjuntak
Fakultas Farmasi Universitas Sumatera Utara, Medan, 2008
872008
The effects of knowledge, religiosity value, and attitude on halal label reading behavior of undergraduate students
M Simanjuntak, MM Dewantara
ASEAN Marketing Journal 6 (2), 1, 2014
832014
A general structural equation model of the emotions and repurchase intention in modern retail
M Simanjuntak, H Nur, B Sartono, M Sabri
Management Science Letters 10 (4), 801-814, 2020
722020
Perilaku pembelian hedonis generasi z: promosi pemasaran, kelompok acuan, dan konsep diri
AF Ramadhan, M Simanjuntak
Jurnal Ilmu Keluarga & Konsumen 11 (3), 243-254, 2018
642018
Environmental care attitudes and intention to purchase green products: Impact of environmental knowledge, word of mouth, and green marketing
M Simanjuntak, NL Nafila, LN Yuliati, IR Johan, M Najib, MF Sabri
Sustainability 15 (6), 5445, 2023
572023
Karakteristik sosial demografi dan faktor pendorong peningkatan kinerja kader posyandu
M Simanjuntak
Jurnal Wira Ekonomi Mikroskil 2 (1), 49-58, 2012
502012
Pengaruh inovasi edukasi gizi masyarakat berbasis social media marketing terhadap pengetahuan, sikap, dan perilaku dalam upaya pencegahan stunting
M Simanjuntak, LN Yuliati, R Rizkillah, A Maulidina
Jurnal Ilmu Keluarga dan Konsumen 15 (2), 164-177, 2022
492022
The impact of product quality, service quality, and customer loyalty program perception on retail customer attitude
RA Putra, H Hartoyo, M Simanjuntak
Independent Journal of Management & Production 8 (3), 1116-1129, 2017
492017
Financial literacy, behavior and vulnerability among Malaysian households: does gender matter?
MF SABRI, E Cheng-Xi Aw, HA RAHIM, NIKAS BURHAN, MA OTHMAN, ...
International Journal of Economics & Management 15 (2), 2021
482021
Faktor-faktor yang memengaruhi perilaku konsumsi kopi di era pandemi Covid-19
NN Adiwinata, U Sumarwan, M Simanjuntak
Jurnal Ilmu Keluarga dan Konsumen 14 (2), 189-202, 2021
452021
The effect of benefits offered and customer experience on re-use intention of mobile banking through customer satisfaction and trust
D Febrian, M Simanjuntak, N Hasanah
Jurnal Keuangan Dan Perbankan 25 (3), 551-569, 2021
412021
Online shopping behavior on generation Y in Indonesia
I Musyifah, M Simanjuntak
Global Business & Finance Review (GBFR) 21 (1), 33-45, 2016
412016
Kontribusi ekonomi dan peran ganda perempuan serta pengaruhnya terhadap kesejahteraan subjektif
H Puspitawati, M Simanjuntak, L Hayati
Jurnal Ilmu Keluarga dan Konsumen 5 (1), 11-18, 2012
412012
The effect of atmosphere perception, perceived value, and hedonic value on consumer loyalty through the service quality of warunk upnormal
RA Kusmarini, U Sumarwan, M Simanjuntak
Indonesian Journal of Business and Entrepreneurship (IJBE) 6 (1), 53-53, 2020
392020
The role of motivation, locus of control and financial literacy on women investment decisions across generations
PT Putri, M Simanjuntak
Journal of Consumer Sciences 5 (2), 102-123, 2020
372020
Perceived value, social bond, and switching cost as antecedents and predictors of customer loyalty in the B2B chemical industry context: A literature review
A Samudro, U Sumarwan, EZ Yusuf, M Simanjuntak
International Journal of Marketing Studies 10 (4), 124-138, 2018
352018
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