Dr. Megawati Simanjuntak, SP, MSi
Dr. Megawati Simanjuntak, SP, MSi
Associate Professor in Consumer Behaviour, IPB University, IKK-FEMA-IPB, AACIM
Email yang diverifikasi di apps.ipb.ac.id - Beranda
Judul
Dikutip oleh
Dikutip oleh
Tahun
Pemasaran Strategik: Perspektif perilaku konsumen dan Marketing plan
U Sumarwan
882019
The effects of knowledge, religiosity value, and attitude on halal label reading behavior of undergraduate students
M Simanjuntak, MM Dewantara
ASEAN Marketing Journal, 65-76, 2015
302015
Factors affecting consumer interest in electronic money usage with Theory of Planned Behavior (TPB)
A Nugroho, M Najib, M Simanjuntak
Journal of Consumer Sciences 3 (1), 15-27, 2018
292018
Karakteristik sosial demografi dan faktor pendorong peningkatan kinerja kader posyandu
M Simanjuntak
Jurnal Wira Ekonomi Mikroskil: JWEM 2 (1), 2012
292012
Faktor-faktor yang mempengaruhi kesejahteraan keluarga dan prestasi belajar anak pada keluarga penerima Program Keluarga Harapan (PKH)
M Simanjuntak
Institut Pertanian Bogor, Bogor, Indonesia, 2010
182010
Kepuasan dan loyalitas petani padi terhadap pestisida
F Mustikarini, R Retnaningsih, M Simanjuntak
Jurnal Ilmu Keluarga & Konsumen 7 (2), 93-102, 2014
172014
Online shopping behavior on generation Y in Indonesia
I Musyifah, M Simanjuntak
Global Business & Finance Review (GBFR) 21 (1), 33-45, 2016
162016
Karakteristik demografi, sosial, dan ekonomi keluarga penerima Program Keluarga Harapan (PKH)
M Simanjuntak, H Puspitawati, MD Djamaludin
Jurnal IKK, 2010
162010
Kontribusi ekonomi dan peran ganda perempuan serta pengaruhnya terhadap kesejahteraan subjektif
H Puspitawati, M Simanjuntak, L Hayati
Jurnal Ilmu Keluarga & Konsumen 5 (1), 11-18, 2012
152012
The impact of product quality, service quality, and customer loyalty program perception on retail customer attitude
RA Putra, H Hartoyo, M Simanjuntak
Independent Journal of Management & Production 8 (3), 1116-1129, 2017
142017
Persepsi Dan Preferensi Iklan Mempengaruhi Niat Beli Anak Pada Produk Makanan Ringan
U Sumarwan, M Simanjuntak, Y Yurita
Jurnal ilmu Keluarga & Konsumen 5 (2), 186-192, 2012
142012
Pengaruh Program Corporate Social Responsibility (CSR) Terhadap Kesejahteraan Keluarga Di Sekitar Tambang
GC Nirmaya, I Muflikhati, M Simanjuntak
Jurnal Ilmu Keluarga & Konsumen 7 (1), 19-29, 2014
132014
A general structural equation model of the emotions and repurchase intention in modern retail
M Simanjuntak, H Nur, B Sartono, M Sabri
Management Science Letters 10 (4), 801-814, 2020
122020
Enhancing customer retention using customer relationship management approach in car loan bussiness
M Simanjuntak, NE Putri, LN Yuliati, MF Sabri
Cogent Business & Management 7 (1), 1738200, 2020
112020
Perilaku pembelian hedonis generasi z: promosi pemasaran, kelompok acuan, dan konsep diri
AF Ramadhan, M Simanjuntak
Jurnal Ilmu Keluarga & Konsumen 11 (3), 243-254, 2018
112018
Perceived value, social bond, and switching cost as antecedents and predictors of customer loyalty in the B2B chemical industry context: A literature review
A Samudro, U Sumarwan, EZ Yusuf, M Simanjuntak
International Journal of Marketing Studies 10 (4), 124-138, 2018
112018
Assessing the effects of perceived quality and perceived value on customer satisfaction
A Samudro, U Sumarwan, M Simanjuntak, E Yusuf
Management Science Letters 10 (5), 1077-1084, 2020
102020
The effect of value and reference group on young consumer’s hedonic buying
D Hartatin, M Simanjuntak
Journal of Consumer Sciences 1 (1), 33-46, 2016
102016
How commitment, satisfaction, and cost fluctuations influence customer loyalty
A Samudro, U Sumarwan, M Simanjuntak, EZ Yusuf
Samudro, A, 115-125, 2019
92019
Generation Y’s complaint behavior toward online shopping
M Simanjuntak
Independent Journal of Management & Production 10 (1), 101-116, 2019
92019
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