| Minimalism in consumption: A typology and brand engagement strategies A Pangarkar, P Shukla, CR Taylor Journal of Business Research 127, 167-178, 2021 | 90 | 2021 |
| Exploring phygital omnichannel luxury retailing for immersive customer experience: The role of rapport and social engagement A Pangarkar, V Arora, Y Shukla Journal of Retailing and Consumer Services 68, 103001, 2022 | 55 | 2022 |
| Enhancing frontline employee support during a product-harm crisis: Evidence and strategic managerial implications for firms A Pangarkar, GM Fleischman, D Iacobucci Journal of Retailing and Consumer Services 66, 102909, 2022 | 16 | 2022 |
| Drivers of eWOM engagement on social media for luxury consumers: Analysis, implications, and future research directions A Pangarkar, J Patel, SK Kumar Journal of Retailing and Consumer Services 74, 103410, 2023 | 11 | 2023 |
| The role of conspicuity: impact of social influencers on purchase decisions of luxury consumers A Pangarkar, S Rathee International Journal of Advertising 42 (7), 1150-1177, 2023 | 9 | 2023 |
| Conspicuous and inconspicuous consumption of luxury goods in a digital world: insights, implications, and future research directions A Pangarkar, P Shukla International Journal of Advertising 42 (7), 1226-1238, 2023 | 4 | 2023 |
| Conspicuous and inconspicuous consumption of luxury goods in a digital world: implications for advertisers A Pangarkar, P Shukla International Journal of Advertising 42 (7), 1145-1149, 2023 | 3 | 2023 |
| Influencer advertising on social media: Impact on purchase decisions of luxury fashion brands A Pangarkar, S Rathee Global Fashion Management Conference, 37-41, 2021 | 1 | 2021 |
| The impact of religion on consumer decision-making A Pangarkar Religion and Consumer Behaviour, 20-33, 2023 | | 2023 |
| COVID-19 Review, Analysis and Future Research Directions: Implications for Marketers A Pangarkar Nmims Management Review, 43-55, 2021 | | 2021 |
| "COUNTERFEIT LUXURY GOODS IN EMERGING MARKETS: THE ROLE OF ETHICAL, SOCIAL, AND CULTURAL FACTORS IN CONSUMER DECISION-MAKING A Pangarkar | | |
| CONSPICUOUS CONSUMPTION IN EMERGING MARKETS: A SOCIAL IDENTITY THEORY PERSPECTIVE A Pangarkar | | |
| "HOW ROLE IDENTITY SALIENCE, NORMATIVE INFLUENCE, AND GIFT GIVING IN THE DIGITAL AGE IMPACT CONSPICUOUS CONSUMPTION BEHAVIOR: EVIDENCE FROM EMERGING MARKETS A Pangarkar | | |
| The effects of corporate social responsibility and corporate culture on securing frontline service employee support during a product-harm crisis A Pangarkar | | |
Paurav ShuklaUniversity of SouthamptonVerified email at soton.ac.uk
