| A Systematic Literature Review of Rural Homestays and Sustainability in Tourism ZA Janjua, K Gengeswari, M Rahman SAGE Open 11 (2), 21582440211007117, 2021 | 88 | 2021 |
| Impact of customer retention practices on firm performance K Gengeswari, P Padmashantini, SA Sharmeela-Banu International Journal of Academic Research in Business and Social Sciences 3 …, 2013 | 50 | 2013 |
| Preserving the intangible living heritage in the George Town World Heritage Site, Malaysia R Foo, K Gengeswari Journal of Heritage Tourism 14 (4), 358-370, 2019 | 48 | 2019 |
| How does the Ambience of Cafe Affect the Revisit Intention Among its Patrons? AS on the Cafes in Ipoh, Perak SBS AbuThahir, K Gengeswari MATEC Web of Conferences 150, 05074, 2018 | 43 | 2018 |
| A study on organizational citizenship behavior in banking industry KK Sofiah, P Padmashantini, K Gengeswari International Journal for Innovation Education and Research 2 (7), 73-82, 2014 | 34 | 2014 |
| Importance of the sustainability tourism marketing practices: an insight from rural community-based homestays in Malaysia ZA Janjua, K Gengeswari, M Rehman Journal of Hospitality and Tourism Insights 6 (2), 575-594, 2023 | 31 | 2023 |
| The influence of E-WOM on travel intention among foreign students in Malaysia: Does gender really matter K Gengeswari, KS Ying International Review of Management and Marketing 7 (1), 475-483, 2017 | 26* | 2017 |
| Customer retention practices among the major retailers in Malaysia SA Sharmeela-Banu, K Gengeswari, P Padmashantini International Journal of Academic Research in Business and Social Sciences 2 …, 2012 | 25 | 2012 |
| Integration of electronic data interchange: a review K Gengeswari, ABA Hamid Jurnal Kemanusiaan 8 (1), 2010 | 20 | 2010 |
| Perceived service quality and student satisfaction in higher learning institutions in Tanzania VW Bwachele, YL Chong, K Gengeswari Humanities and Social Sciences Communications 10 (1), 1-12, 2023 | 19 | 2023 |
| Perceived Barriers of Supply Chain Management Practices: Empirical Study on Malaysian Tourism Firms. K Gengeswari, ABA Hamid, SZA Rashid Amity Global Business Review 6 (1), 2011 | 15* | 2011 |
| Young Domestic Tourists—Are They Motivated to Travel? KS Ying, K Gengeswari Advanced Science Letters 24 (5), 3444-3449, 2018 | 13 | 2018 |
| Uncovering the Muslims Leisure Tourists’ Motivation to Travel Domestically – Do Gender and Generation Matters? K Gengeswari, Kwok See Ying Tourism and Hospitality Management 26 (1), 213 - 231, 2020 | 12* | 2020 |
| An extensive review on the impact of customer retention practices towards the performance of SMEs SA Sharmeela-Banu, K Gengeswari, P Padmashantini International Journal of Academic Research in Business and Social Sciences 3 …, 2013 | 12 | 2013 |
| Navigating Dining Satisfaction by Understanding Diner Hygiene Expectation and Experience LS Chow, K Gengeswari, CY Lee International Review of Management and Marketing 9 (3), 158-165, 2019 | 8 | 2019 |
| Secondary School Choice–What Do Parents Concern? K Gengeswari, KS Ying, PCL Xin, CK Kit, LY Zhen, LZ Yeau International Business Education Journal (IBEJ) 9 (1), 66-77, 2016 | 8* | 2016 |
| Impact of Customer Retention Practices on Firm Performance in the Retailing Sector: A comparison between a foreign and home grown retailer in Malaysia K Gengeswari, P Padmashantini International Journal of Management, Information and Technology 6 (1), 672-688, 2013 | 7 | 2013 |
| Tertiary Student Experiences With Digital Language Games for Enhancing the English Language EW Teh, K Gengeswari, LM Chan International Journal of Game-Based Learning (IJGBL) 12 (1), 1-18, 2022 | 6 | 2022 |
| Impact of Indian Muslim Restaurant Atmosphere on Diners’ Satisfaction: Extending Expectation Disconfirmation Theory. LIMS CHOW, K GENGESWARI, CYEE LEE Studia Universitatis Babes-Bolyai, Negotia 64 (1), 2019 | 6 | 2019 |
| Investigation on the Customer Retention Practices at a Major Retailer in Malaysia P Padmashantini, K Gengeswari, SA Sharmeela-Banu Interdisciplinary Journal of Research in Business. 2 (10), 40-50, 2013 | 6 | 2013 |
