| Individual spirituality at work and its relationship with job satisfaction, propensity to leave and job commitment: An exploratory study among sales professionals V Chawla, S Guda Journal of Human values 16 (2), 157-167, 2010 | 256 | 2010 |
| Workplace spirituality as a precursor to relationship-oriented selling characteristics V Chawla, S Guda Journal of business ethics 115 (1), 63-73, 2013 | 112 | 2013 |
| Applying positive psychology to selling behaviors: A moderated–mediation analysis integrating subjective well-being, coping and organizational identity T Lyngdoh, AH Liu, G Sridhar Journal of Business Research 92, 142-153, 2018 | 50 | 2018 |
| Systematic review of determinants of sales performance: Verbeke et al.’s (2011) classification extended V Chawla, T Lyngdoh, S Guda, K Purani Journal of Business & Industrial Marketing 35 (8), 1359-1383, 2020 | 41 | 2020 |
| Rural marketing in the development paradigm LK Vaswani, R Aithal, D Pradhan, G Sridhar International Journal of Rural Management 1 (2), 245-262, 2005 | 41 | 2005 |
| Consumer Involvement in Product Choice-A Demographic Analysis G Sridhar XIMB Journal of Management, 2007 | 39 | 2007 |
| Consumer Involvement in Product Choice: Role of Perceived Risk. G Sridhar Decision (0304-0941) 34 (2), 2007 | 29* | 2007 |
| Flow and Information Sharing as Predictors of Ethical Selling Behavior TL Guda Sridhar Journal of Business Ethics, 2017 | 27* | 2017 |
| Salesperson’s spirituality: impact on customer orientation and adaptability V Chawla, S Guda Marketing Intelligence & Planning 35 (3), 408-424, 2017 | 24 | 2017 |
| Executives social representation of rurality and product adaptation: A case of rural markets in India S Guda Asia Pacific Journal of Marketing and Logistics 23 (3), 285-303, 2011 | 18 | 2011 |
| Indian agribusiness institutions for small farmers: Role, issues and challenges G Sridhar, V Ballabh Institutional alternatives and governance of agriculture, 311-328, 2007 | 14 | 2007 |
| Pilgrim satisfaction of religious event G Sridhar, M Ravindranath, GN Murthy Interscience Management Review 1 (1), 1-10, 2008 | 13 | 2008 |
| Left to their own devices? Antecedents and contingent effects of workplace anxiety in the WFH selling environment D Rangarajan, V Badrinarayanan, A Sharma, RK Singh, S Guda Journal of Business & Industrial Marketing 37 (11), 2361-2379, 2022 | 11 | 2022 |
| Susceptibility To Reference Group Influence Among Rural Consumers G Sridhar, NR Kumar, GN Murthy Metamorphosis 9 (1), 33-45, 2010 | 5 | 2010 |
| Executives representation of rural markets G Sridhar, M Debiprasad, LK Vaswani Indian Institute of Management Kozhikode, 2008 | 5 | 2008 |
| Executives representation of rural markets G Sridhar, M Debiprasad, LK Vaswani Indian Institute of Management Kozhikode, 2008 | 5 | 2008 |
| Representations of executives on rural markets G Sridhar International journal of rural management 6 (2), 289-301, 2010 | 3 | 2010 |
| Rural Markets: Understanding Consumers & Developmental Issues SK Velayudhan, G Sridhar Excel Books, 2010 | 3 | 2010 |
| Marketing to rural consumers: Understanding and tapping the rural market potential SK Velayudhan, G Sridhar Excel Books, 2009 | 3 | 2009 |
| Segmentation using attitude change theories G Sridhar Indian Journal of Marketing, 2005 | 3 | 2005 |
Vaibhav ChawlaAssistant Professor at DoMS, IIT MADRASVerified email at iitm.ac.in
