| Consumer Guilt and Green Banking Services B Burhanudin, R Ronny, ET Sihotang International Journal of Consumer Studies, 2020 | 33 | 2020 |
| Environmental Issues: Managing Product Switching Intentions among Indonesian Consumers B Burhanudin, D Ferguson Journal of Asia Business Studies 12 (1), 99-116, 2018 | 24 | 2018 |
| Connecting Intention to Use Online Banking, Commitment to Environmental Sustainability, and Happiness: The Role of Nature Relatedness B Burhanudin, R Ronny, ET Sihotang Procedia Computer Science 161, 341-349, 2019 | 22 | 2019 |
| The Effect of Muslims’ Tendency to Regret being Customers of Conventional Banks on Their Intention to Save Money in Islamic Banks B Burhanudin Journal of Islamic Marketing 13 (5), 1050-1068, 2022 | 17 | 2022 |
| Masstige Marketing: Addressing Short-term and Long-term Happiness B Burhanudin International Journal of Consumer Studies, 0 | 9* | |
| The Determinants of Eco-friendly Tourist Behaviour: Perspectives from Indian and Indonesian Tourists Travelling Abroad B Burhanudin, AB Unnithan Anatolia 33 (1), 48-64, 2022 | 8 | 2022 |
| Examining the Effect of Service Value and Reputation on Customer Loyalty with Trust and Electronic Word of Mouth as Mediation B Burhanudin Jurnal Aplikasi Manajemen 20 (3), 2022 | 3 | 2022 |
| The Consequences of Social Comparison on Price-quality Schema, Prestige Sensitivity, and Willingness to Purchase SS Putri, B Burhanudin Jurnal Manajemen dan Inovasi 6 (2), 63-82, 2023 | 1 | 2023 |
| Hedonic Value dan Eudaimonic Value pada Quality Of Life dan Purchase Behavior Produk Starbucks A Firmansyah, B Burhanudin Jurnal Nusantara Aplikasi Manajemen Bisnis 8 (1), 151-165, 2023 | 1 | 2023 |
| Masstige Products and Quality of Life AR Fasya, B Burhanudin Jurnal Ekonomi 11 (03), 1012-1020, 2022 | 1 | 2022 |
| Determinants and Consequences of Trust in Social Media MN Kamalia, B Burhanudin Jurnal Ekonomi 11 (03), 389-398, 2022 | 1 | 2022 |
| A Simplified Method for Understanding Judgment and Decision Making of Muslim Consumers B Burhanudin Islamic Perspectives on Marketing and Consumer Behavior: Planning …, 2015 | 1 | 2015 |
| Mindfulness and Banking Customers’ Quality of Life B Burhanudin Spanish Journal of Marketing-ESIC 28 (1), 21-40, 2024 | | 2024 |
| Destination Image and Intention to Recommend: The Mediating Role of Intention to Revisit B Burhanudin, S Ariani JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) 9 (2), 95-106, 2023 | | 2023 |
| The Influence of Social Comparison Orientation on Attitudinal Loyalty, Brand Happiness, and Willingness to Purchase a Masstige Brand RT Fridian, B Burhanudin Jurnal Manajemen dan Kewirausahaan 11 (2), 203-211, 2023 | | 2023 |
| Chinese Ice Cream in Indonesia: Analyzing Halal Brand Image, Halal Brand Loyalty, Halal Brand Trust and Purchase Intention RNSD Burhanudin Burhanudin The Journal Gastronomy Tourism 10 (2), 152-166, 2023 | | 2023 |
| Fashion Branding Strategy to Encourage Online Store Patronage Intention B Burhanudin, DE Noviza Jurnal Manajemen Pemasaran 17 (2), 121-134, 2023 | | 2023 |
| The Role of Trust in Social Commerce Site in Purchasing Behavior on Tiktok Shop Indonesia B Burhanudin, HM Puspita Jurnal Manajemen Bisnis dan Kewirausahaan 7 (6), 1350-1363, 2023 | | 2023 |
| The Role of Brand Love on Brand Satisfaction, Brand Engagement, and Brand Loyalty B Burhanudin, B Febryanti Jurnal Manajemen Maranatha 23 (1), 67-78, 2023 | | 2023 |
| How Affection Leads to Overall Brand Equity and Brand Awareness? The Mediating Role of Activation B Burhanudin, AP Waluyo Jurnal Manajemen Strategi dan Aplikasi Bisnis 6 (2), 301-314, 2023 | | 2023 |
ELLEN THERESIA SIHOTANGUniversitas Hayam Wuruk Perbanas SurabayaVerified email at perbanas.ac.id
