| SMEs and marketing: a systematic literature review R Bocconcelli, M Cioppi, F Fortezza, B Francioni, A Pagano, E Savelli, ... International Journal of Management Reviews 20 (2), 227-254, 2018 | 253 | 2018 |
| Social media as a resource in SMEs’ sales process R Bocconcelli, M Cioppi, A Pagano Journal of Business & Industrial Marketing 32 (5), 693-709, 2017 | 234 | 2017 |
| Decision-maker characteristics and international decisions for SMEs B Francioni, F Musso, M Cioppi Management Decision 53 (10), 2226-2249, 2015 | 169 | 2015 |
| Brand hate and non-repurchase intention: A service context perspective in a cross-channel setting I Curina, B Francioni, SM Hegner, M Cioppi Journal of Retailing and consumer services 54, 102031, 2020 | 118 | 2020 |
| Store satisfaction and store loyalty: The moderating role of store atmosphere B Francioni, E Savelli, M Cioppi Journal of Retailing and Consumer Services 43, 333-341, 2018 | 82 | 2018 |
| Predictors of continuance intention of online food delivery services: gender as moderator B Francioni, I Curina, SM Hegner, M Cioppi International Journal of Retail & Distribution Management 50 (12), 1437-1457, 2022 | 39 | 2022 |
| Traits and peculiarities of different brand hate behaviours I Curina, B Francioni, M Cioppi, E Savelli Journal of Strategic Marketing 29 (3), 227-246, 2021 | 35 | 2021 |
| Web atmospherics as drivers of shopping centres’ customer loyalty E Savelli, M Cioppi, F Tombari International Journal of Retail & Distribution Management 45 (11), 1213-1240, 2017 | 32 | 2017 |
| Online presence, visibility and reputation: a systematic literature review in management studies M Cioppi, I Curina, F Forlani, T Pencarelli Journal of Research in Interactive Marketing 13 (4), 547-577, 2019 | 30 | 2019 |
| Brand addiction: Brand characteristics and psychological outcomes B Francioni, I Curina, SM Hegner, M Cioppi Journal of Consumer Marketing 38 (2), 125-136, 2021 | 25 | 2021 |
| Web 2.0 e visibilità online M CIOPPI Un modello di misurazione per il settore, 0 | 22 | |
| E-Atmosphere e centri commerciali M CIOPPI, E SAVELLI Come il sito, 0 | 18 | |
| ICT e PMI. L’impatto delle nuove tecnologie sulla gestione aziendale delle piccole imprese M Cioppi, E Savelli Genova: ASPI/INS-Edit, 2006 | 17 | 2006 |
| La visibilità on-line delle imprese alberghiere: un possibile modello di misurazione M Cioppi, I Curina, F Forlani, T Pencarelli Piccola Impresa/Small Business, 2016 | 15 | 2016 |
| La comunicazione di marketing nelle piccole imprese: alcune evidenze empiriche T Pencarelli, M Cioppi Piccola Impresa/Small Business, 2009 | 15 | 2009 |
| Economic crisis and SMEs' behavior: an analysis on the furniture sector in Italy M Cioppi, F Musso, T Pencarelli, E Savelli International Journal of Economic Behavior (IJEB) 4 (1), 115-126, 2014 | 14 | 2014 |
| Managing brand equity in the brewing sector B Francioni, I Curina, SM Hegner, M Cioppi, T Pencarelli British Food Journal 124 (13), 501-519, 2022 | 13 | 2022 |
| L’impatto del web 2.0 sul marketing delle piccole imprese alberghiere T Pencarelli, M Cioppi, F Forlani Piccola Impresa/Small Business, 2015 | 13 | 2015 |
| Web communication nel turismo. Analisi dei portali turistici delle regioni italiane T Pencarelli, M Cioppi, S Splendiani paper presentato al XXIII Congresso di Sinergie, Milano, 10-11, 2011 | 12 | 2011 |
| L'interazione tra scienza e industria in Italia: idee per una valutazione della politica della ricerca BM Potì, F Cesaroni, M Cioppi FrancoAngeli, 1999 | 12 | 1999 |
