Andrew Aylesworth
Cited by
Cited by
Context is key: The effect of program-induced mood on thoughts about the ad
AB Aylesworth, SB MacKenzie
Journal of Advertising 27 (2), 17-31, 1998
The price-choice relationship: a contingent processing approach
RW Olshavsky, AB Aylesworth, DAS Kempf
Journal of Business Research 33 (3), 207-218, 1995
Animal companions and marketing: dogs are more than just a cell in the BCG matrix!
A Aylesworth, K Chapman, S Dobscha
ACR North American Advances, 1999
The 2000 e-campaign for US senate
CB Williams, A Aylesworth, KJ Chapman
Journal of Political Marketing 1 (4), 39-63, 2002
Effect of archetypal embeds on feelings: An indirect route to affecting attitudes?
AB Aylesworth, RC Goodstein, RC Goodstein
Journal of Advertising 28 (3), 73-81, 1999
Improving case discussion with an improv mind-set
A Aylesworth
Journal of Marketing Education 30 (2), 106-115, 2008
Riding the coat‐tails of a positive review: rave reviews and attitude transfer
KJ Chapman, A Aylesworth
Journal of Consumer Marketing, 1999
Shaping the future of business education: relevance, rigor, and life preparation
G Hardy, D Everett
Springer, 2013
Kalra:“Effect of Archetypal Embeds on Feelings: An Indirect Route to Affecting Attitudes?”
AB Aylesworth, C Ronald, A Goodstein
Joumal of Advertising 28 (3), 73-83, 0
The Effects of Consumer Control, Knowledge and Motivation on Information Processing and Communication Effectiveness on the Web
AB Aylesworth, RC Goodstein, R Unni
The Annual National Society for Consumer Psychology Conference, 2000
Creativity and Fusion: moving the circles
AB Aylesworth
Shaping the Future of Business Education, 208-220, 2013
Advertising effectiveness and program context: The effect of program-induced mood on advertising processing.
AB Aylesworth
Middle East & North Africa
M East
Urban Development 12, 14, 2008
Focus: The Future of Your Company Depends on It
AB Aylesworth
Journal of Consumer Marketing 14 (4-5), 406-408, 1997
Business Horizons
Indiana University. Graduate School of Business, ...
Indiana University Graduate School of Business, 1991
Aylesworth, & DeAnna, SK (1995)
W Richard, B Andrew
The price-choice relationship: A contingent processing approach. Journal of, 0
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