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Co-authors
- Richard BrieschSouthern Methodist University, Cox School of BusinessVerified email at smu.edu
- John SempleCox School of Business, SMUVerified email at mail.cox.smu.edu
- Jacquelyn S ThomasSouthern Methodist UniversityVerified email at smu.edu
- Alan Lewis MontgomeryProfessor, Carnegie Mellon UniversityVerified email at cmu.edu
- Pradeep ChintaguntaUniversity of Chicago, Booth School of BusinessVerified email at chicagobooth.edu
- Murali MantralaUniversity of MissouriVerified email at missouri.edu
- Denish ShahGeorgia State UniversityVerified email at gsu.edu
- Barbara E. KahnThe Wharton School, University of PennsylvaniaVerified email at wharton.upenn.edu
- Stephen J Hochprofessor of marketing, wharton school, university of pennsylvaniaVerified email at wharton.upenn.edu
- Steven PostrelLecturer in Business Strategy, University of California at IrvineVerified email at uci.edu