| “I want to go there too!” Evaluating social media influencer marketing effectiveness: a case study of Hokkaido’s DMO YX Ong, N Ito Information and Communication Technologies in Tourism 2019: Proceedings of …, 2019 | 90 | 2019 |
| How trust in a destination's risk regulation navigates outbound travel constraints on revisit intention post-COVID-19: Segmenting insights from experienced Chinese tourists to … T Sun, J Zhang, B Zhang, Y Ong, N Ito Journal of Destination Marketing & Management 25, 100711, 2022 | 21 | 2022 |
| Beyond Influencer Credibility: The Power of Content and Parasocial Relationship on Processing Social Media Influencer Destination Marketing Campaigns YX Ong, T Sun, N Ito Information and Communication Technologies in Tourism 2022: Proceedings of …, 2022 | 16 | 2022 |
| Credibility in Question: travel information adoption among Chinese consumers in Canada and Singapore SR Li, YX Ong, N Ito Information and Communication Technologies in Tourism 2020: Proceedings of …, 2020 | 13 | 2020 |
| Risk and destination perceptions of Wuhan, China since the COVID-19 pandemic YX Ong, N Ito, T Sun Anatolia 34 (2), 248-262, 2023 | 6 | 2023 |
| “Domestic or International?” The Impact of Cognitive Absorption of Short-Form Videos on Tourists’ Post-COVID Travel Intention: An Exploratory Study on Douyin H Zhou, T Sun, YX Ong, N Ito ENTER22 e-Tourism Conference, 40-52, 2023 | 2 | 2023 |
| Exploring the intermediary effects of TikTok on Generation Z’s visit intention SF Fong, YX Ong, R Ating, MS Besa Journal of Vacation Marketing, 13567667241229449, 2024 | 1 | 2024 |
| Profile identification and characterization of risk perceptions and preventive behaviors during the COVID-19 pandemic: a latent profile analysis YX Ong, HK Kim, BO Pelzer, YY Tan, WP Lim, AKL Chua, BY Koh Frontiers in Psychology 14, 1085208, 2023 | 1 | 2023 |
| Staycation: A domestic wellness tourism among Malaysian and Singaporean R Ating AQoL2022Putrajaya, 06th ABRA International Conference on Quality of Life 7 …, 2022 | | 2022 |
| 2nd International Conference on Responsible Tourism and Hospitality (ICRTH) 2022, 1–3 September 2022, Kuching, Sarawak, Malaysia YX Ong, ISH Hii, A Tham Anatolia 33 (4), 696-698, 2022 | | 2022 |
| Handbook on Tourism and Social Media, Dogan Gursoy, Rahul Pratap Singh Kaurav (Eds.), Elgar Publishing (2022), ISBN: 978 1 80037 140 8, Priced GBP48/USD48 (eBook) YX Ong Journal of Hospitality and Tourism Management 52, 343-345, 2022 | | 2022 |
| Effectiveness Study of Social Media Influencers for Destination Marketing: Application of the Self-Congruity Theory on Generational Comparison [an abstract of entire text] YX ONG 北海道大学, 2022 | | 2022 |
| Review or the Reviewer? Effects of Self-Congruity in Processing Online Travel Review YX Ong, N Ito, SR Li, T Sun | | 2021 |
| Post-pandemic revisit intention to Japan: How trust in risk regulation navigates travel constraints of Chinese tourists T Sun, N Ito, J Zhang, B Zhang, Y Ong CAUTHE 2021 Conference Online: Transformations in Uncertain Times: Future …, 2021 | | 2021 |
| " Infected?"-risk perceptions on destination image in times of infectious disease outbreak YX Ong, N Ito, T Sun CAUTHE 2021 Conference Online: Transformations in Uncertain Times: Future …, 2021 | | 2021 |
| Social Media Influencers for Destination Marketing–Application of the Self-Congruity Theory on Generational and Cross-Cultural Comparison YX Ong Editors: Jason L. Stienmetz Berta Ferrer-Rosell Markus Schuckert, 60, 2020 | | 2020 |
| “DO YOU DARE TO TRAVEL?” RISK AND DESTINATION PERCEPTIONS ON WUHAN SINCE THE COVID-19 PANDEMIC YX Ong, T Sun, N Ito | | |
Tao SunToyo UniversityVerified email at toyo.jp
