| Exploring Teachers' Attitudes towards Using Chat GPT KAA Nayab Iqbal, Hassaan Ahmed Global Journal for Management and Administrative Sciences 3 (4), 97-111, 2023 | 36* | 2023 |
| Factors effecting omnichannel customer experience: evidence from fashion retail H Riaz, U Baig, I Meidute-Kavaliauskiene, H Ahmed Information 13 (1), 12, 2021 | 29 | 2021 |
| Mapping the Impact of Employee Engagement on Job Performance with Mediating Role of Work-Life Balance: An Investigation of Private Sector Organizations in Pakistan H Riaz, H Ahmed, SB Ali Market Forces 16 (2), 43-62, 2021 | 22 | 2021 |
| The Impact of Emotional Branding in Customer Buying Behavior in Soft Drink Beverage Industry of Pakistan H Riaz, H Ahmed, S Akhter, M Hussain KASBIT Business Journal 10 (2), 131-150, 2017 | 18 | 2017 |
| The role of social media marketing on building brand equity (An insight of fast food industry of Pakistan) MH Riaz, MH Ahmed, DS Akhtar International Journal of English Literature and Social Sciences (IJELS) 4 (2 …, 2019 | 14 | 2019 |
| Impact of Store Environment on Impulse Buying (A case of International Modern Trade Retailers in Karachi) H Ahmed, H Riaz KASBIT Business Journal 11 (1), 57-76, 2018 | 13 | 2018 |
| Optimizing customer repurchase intention through cognitive and affective experience: an insight of food delivery applications H Riaz, V Davidaviciene, H Ahmed, I Meidute-Kavaliauskiene Sustainability 14 (19), 12936, 2022 | 7 | 2022 |
| Omnichannel Customer Experience in the context of Omnichannel Shopping Value: The Moderating Role of Omnichannel Intensity (A Focus on Fashion Retail in Pakistan) H Ahmed, SS ul Hassan KASBIT Business Journal 14 (1), 84-106, 2021 | 3 | 2021 |
| Examining The Nexus Between Social Media Influencers And Customer Purchase Intention: A Multi Regression Approach. A Khan, H Riaz, H Ahmed, MA Idrees Webology 19 (2), 2022 | | 2022 |
| Understanding Omnichannel Customer Experience in Enhancing Customer Repurchase Intention: A Systematic Literature Review H Riaz, H Ahmed | | |
Hadiqa RiazBahria University KarachiVerified email at bahria.edu.pk
