| Smart Digital Content Marketing, Membidik Pasar Millennial Indonesia RS Hayu Jurnal Manajemen dan Kewirausahaan 4 (1), 61-69, 2019 | 75* | 2019 |
| The Effect of Website Quality and Government Regulations on Online Impulse Buying Behavior RS Hayu, Surachman, A Rofiq, M Rahayu Management Science Letters 10 (5), 961-968, 2019 | 34 | 2019 |
| Pengaruh Kepuasan, Kepercayaan Dan Harga Terhadap Loyalitas Konsumen Pada Green Product R Pahlevi, RS Hayu Studi Kasus Pada Masyarakat Bengkulu Yang Menggunakan Produk Elektronik …, 2014 | 22 | 2014 |
| THE ROLE OF PERFORMANCE AND NEW SERVICES DEVELOPMENT ON SUSTAINABLE COMPETITIVE ADVANTAGE IN INDONESIAN PRIVATE UNIVERSITIES Suwarno, Kamaludin, S Widodo, RS Hayu INTERNATIONAL JOURNAL OF eBUSINESS and eGOVERNMENT STUDIES 14 (1), 117-141, 2021 | 19* | 2021 |
| The Influence Of Satisfaction, Trust And Price Of Consumer Loyalty On Green Product (Case In Kandang Village Society Of Bengkulu City, Which Have Been Using Energy Saving … RS Hayu Management Insight ; Jurnal Ilmiah Manajemen 9 (1), 30-44, 2014 | 18 | 2014 |
| The influence of satisfaction, trust and price of consumer loyalty on green product (case in Kandang Village Society of Bengkulu City, which have been using energy saving … RS Hayu Managament Insight: Jurnal Ilmiah Manajemen 9 (1), 30-44, 2014 | 18 | 2014 |
| Marketing performance of bread and cake small and medium business with competitive advantage as moderating variable Category M Salim, F Saputra, RS Hayu, M Febliansa Management Science Letters 11 (no 4), 1421-1428, 2020 | 16* | 2020 |
| The Changes of Consumption Behavior in Bengkulu, Indonesia: Case of Purchasing Corona Prevention Products Through Indirect Ditribution Channel RS Hayu, E Sulistiyawan, M Salim 유통과학연구 (JDS) 19 (11), 27-36, 2021 | 3 | 2021 |
| Perancangan Branding untuk Cemilan Tradisional Dari Kerupuk Gendar dengan Gaya Modern TPT Dewi Universitas Matana, 2019 | 3* | 2019 |
| The Effect of Hedonic and Utilitarian Values on Online Impulse Buying: Mediating Role of Browsing RS Hayu, RF Hidayat, S Anggrawati, AH Wiardi Journal of Madani Society 2 (1), 17-25, 2023 | 2 | 2023 |
| The Effect of Trustworthiness, Attractiveness, Expertise, and Popularity of Celebrity Endorsement YM Sari, RS Hayu, M Salim Jurnal Manajemen dan Kewirausahaan 9 (2), 163-172, 2021 | 2 | 2021 |
| Pengaruh Periklanan dan Promosi Penjualan Terhadap Keputusan Pembelian Konsumen di Supermarket Hypermart Bengkulu B Purwanto Bengkulu University. Indonesia, 2014 | 2 | 2014 |
| Analisis Komparatif Minat Pengusaha Mikro terhadap Pengambilan Kredit Mikro Konvensional Dan Syariah pada Ukm Kerajinan Dan Makanan Khas Kota Bengkulu (Studi Kasus Bank Bri … RS Hayu, SE Putri Management Insight: Jurnal Ilmiah Manajemen 8, 2013 | 2 | 2013 |
| The Influence of Environmental Knowledge, Green Product Knowledge, Green Word of Mouth, Greenwashing, and Green Confusion as Mediator of Green Purchase Intention NAE Putri, RS Hayu EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis 12 (1), 459–476-459–476, 2024 | 1 | 2024 |
| NIAT MEMBELI GREEN PRODUCT PADA GENERASI MILLENIAL DI INDONESIA M Ikhsan, M Salim, RS Hayu Creative Research Management Journal 6 (2), 139-156, 2023 | 1 | 2023 |
| The Empowerment of MSME Actors in Rindu Hati Tourism Village through Training on Digital Marketing Utilization during the Covid-19 Pandemic. R Hayu Jurnal Abadimas Adi Buana 5 (02), 223-230, 2022 | 1 | 2022 |
| Study of Online Impulsive Buying in Indonesia During Covid-19 Pandemic Outbreak M Salim, P Oktaviany, RS Hayu APMBA (Asia Pacific Management and Business Application) 10 (2), 125-136, 2021 | 1 | 2021 |
| Re-use Intention of Online Learning Platform AH Wiardi, T Murni, RS Hayu, ED Hadi International Conference on Management, Business, and Technology (ICOMBEST …, 2021 | 1 | 2021 |
| Empirical Investigation of Five-Factor Model of Personality RS Hayu, FJS Pareke AFEBI Management and Business Review 1 (1), 29-41, 2016 | 1 | 2016 |
| Influence Of Brand Equity, Product Quality And Warranty On Consumer Purchasing Decisions (Study On Tupperware Products In Bengkulu City) Y Ardiansyah, W Abdillah, RS Hayu The Manager Review 6 (1), 33-50, 2024 | | 2024 |
