| Smart Digital Content Marketing, Membidik Pasar Millennial Indonesia RS Hayu Jurnal Manajemen dan Kewirausahaan 4 (1), 61-69, 2019 | 98* | 2019 |
| The Effect of Website Quality and Government Regulations on Online Impulse Buying Behavior RS Hayu, Surachman, A Rofiq, M Rahayu Management Science Letters 10 (5), 961-968, 2019 | 51 | 2019 |
| The Changes of Consumption Behavior in Bengkulu, Indonesia: Case of Purchasing Corona Prevention Products Through Indirect Ditribution Channel RS Hayu, E Sulistiyawan, M Salim Journal of Distribution Science 19 (11), 27-36, 2021 | 33 | 2021 |
| Pengaruh Kepuasan, Kepercayaan Dan Harga Terhadap Loyalitas Konsumen Pada Green Product R Pahlevi, RS Hayu Studi Kasus Pada Masyarakat Bengkulu Yang Menggunakan Produk Elektronik …, 2014 | 26 | 2014 |
| The Influence Of Satisfaction, Trust And Price Of Consumer Loyalty On Green Product (Case In Kandang Village Society Of Bengkulu City, Which Have Been Using Energy Saving … RS Hayu Management Insight ; Jurnal Ilmiah Manajemen 9 (1), 30-44, 2014 | 21 | 2014 |
| THE ROLE OF PERFORMANCE AND NEW SERVICES DEVELOPMENT ON SUSTAINABLE COMPETITIVE ADVANTAGE IN INDONESIAN PRIVATE UNIVERSITIES Suwarno, Kamaludin, S Widodo, RS Hayu INTERNATIONAL JOURNAL OF eBUSINESS and eGOVERNMENT STUDIES 14 (1), 117-141, 2021 | 20* | 2021 |
| Marketing performance of bread and cake small and medium business with competitive advantage as moderating variable Category M Salim, F Saputra, RS Hayu, M Febliansa Management Science Letters 11 (no 4), 1421-1428, 2020 | 20* | 2020 |
| The effect of trustworthiness, attractiveness, expertise, and popularity of celebrity endorsement YM Sari, RS Hayu, M Salim Jurnal Manajemen dan Kewirausahaan 9 (2), 163-172, 2021 | 17 | 2021 |
| Study of Online Impulsive Buying in Indonesia During Covid-19 Pandemic Outbreak M Salim, P Oktaviany, RS Hayu APMBA (Asia Pacific Management and Business Application) 10 (2), 125-136, 2021 | 9 | 2021 |
| The influence of environmental knowledge, green product knowledge, green word of mouth, greenwashing, and green confusion as mediator of green purchase intention NAE Putri, RS Hayu EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis 12 (1), 459–476-459–476, 2024 | 8 | 2024 |
| The Effect of Hedonic and Utilitarian Values on Online Impulse Buying: Mediating Role of Browsing RS Hayu, RF Hidayat, S Anggrawati, AH Wiardi Journal of Madani Society 2 (1), 17-25, 2023 | 8 | 2023 |
| Study of Online Impulsive Buying in Indonesia During Covid-19 Pandemic Outbreak. Asia Pacific Management and Business Application, 010 (02), 125–136 M Salim, P Oktaviany, RS Hayu | 6 | 2021 |
| Perancangan Branding untuk Cemilan Tradisional Dari Kerupuk Gendar dengan Gaya Modern TPT Dewi Universitas Matana, 2019 | 3* | 2019 |
| Pengaruh Periklanan dan Promosi Penjualan Terhadap Keputusan Pembelian Konsumen di Supermarket Hypermart Bengkulu B Purwanto Bengkulu University. Indonesia, 2014 | 3 | 2014 |
| THE ROLE OF ENTREPRENEURSHIP ORIENTATION IN THE EFFECT OF DIGITAL MARKETING THROUGH SOCIAL MEDIA ON THE PERFORMANCE OF MICRO, SMALL AND MEDIUM ENTERPRISES (MSMEs) IN INDONESIA F Fiona, M SALIM, ED HADI, RS HAYU Journal of Sustainability Science and Management 19 (7), 70-94, 2024 | 2 | 2024 |
| Implementasi Digitalisasi Perbankan di Bank Bengkulu R Fitriandanty, F Santi, RS Hayu Student Journal of Business and Management 5 (1), 594-615, 2022 | 2 | 2022 |
| Re-use Intention of Online Learning Platform AH Wiardi, T Murni, RS Hayu, ED Hadi International Conference on Management, Business, and Technology (ICOMBEST …, 2021 | 2 | 2021 |
| Analisis Komparatif Minat Pengusaha Mikro terhadap Pengambilan Kredit Mikro Konvensional Dan Syariah pada Ukm Kerajinan Dan Makanan Khas Kota Bengkulu (Studi Kasus Bank Bri … RS Hayu, SE Putri Management Insight: Jurnal Ilmiah Manajemen 8, 2013 | 2 | 2013 |
| Niat Membeli Green Product Pada Generasi Millenial di Indonesia M Ikhsan, M Salim, RS Hayu Creative Research Management Journal 6 (2), 139-156, 2023 | 1 | 2023 |
| Kualitas Produk dan Digital Marketing terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Pada Pengguna Tokopedia N Andila, RS Hayu REVITALISASI: Jurnal Ilmu Manajemen 12 (2), 311-322, 2023 | 1 | 2023 |
