| Pengaruh Konten Pemasaran Shopee Terhadap Keputusan Pembelian Pelanggan R Yusuf, H Hendrayati, LA Wibowo Jurnal Manajemen Pendidikan Dan Ilmu Sosial 1 (2), 506-515, 2020 | 276 | 2020 |
| The role of social media marketing and brand image on smartphone purchase intention. C Savitri, R Hurriyati, LA Wibowo, H Hendrayati International Journal of Data & Network Science 6 (1), 2022 | 200 | 2022 |
| Implementasi model hybrid learning pada proses pembelajaran mata kuliah statistika ii di prodi manajemen Fpeb Upi H Hendrayati, B Pamungkas Jurnal Penelitian Pendidikan 13 (2), 2016 | 127 | 2016 |
| Analisis bibliometrik perkembangan penelitian penggunaan pembayaran seluler dengan vosviewer F Effendy, V Gaffar, R Hurriyati, H Hendrayati Jurnal Interkom: Jurnal Publikasi Ilmiah Bidang Teknologi Informasi Dan …, 2021 | 111 | 2021 |
| The role of innovativeness-based market orientation on marketing performance of small and medium-sized enterprises in a developing country A Riswanto, R Rasto, H Hendrayati, M Saparudin, A Abidin, A Eka Management Science Letters 10 (9), 1947-1952, 2020 | 97 | 2020 |
| Perceived usefulness, perceived ease of use, and social influence: intention to use e-wallet F Effendy, R Hurriyati, H Hendrayati 5th Global Conference on Business, Management and Entrepreneurship (GCBME …, 2021 | 59 | 2021 |
| Innovation and marketing performance of womenpreneur in fashion industry in Indonesia H Hendrayati, V Gaffar Procedia-Social and Behavioral Sciences 219, 299-306, 2016 | 58 | 2016 |
| Viral marketing and e-word of mouth communication in social media marketing H Hendrayati, P Pamungkas 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME …, 2020 | 50 | 2020 |
| Adoption of digital payments for travelers at tourism destinations E Susanto, H Hendrayati, RW Rahtomo, MFA Prawira African Journal of Hospitality, Tourism and Leisure 11 (2), 741-753, 2022 | 43 | 2022 |
| The role of electronic customer relationship management (E-CRM) in improving service quality AZ Adnan, A Rahayu, H Hendrayati, R Yusuf Journal of Physics: Conference Series 1764 (1), 012051, 2021 | 37 | 2021 |
| Resilience acceleration model of small and medium enterprises through digital transformation S Sulastri, H Mulyadi, D Disman, H Hendrayati, H Purnomo Journal of Eastern European and Central Asian Research (JEECAR) 10 (4), 609-619, 2023 | 23 | 2023 |
| Food blogger review on Instagram as an alternative for helping consumer purchase decision GT Puspita, H Hendrayati 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME …, 2020 | 23 | 2020 |
| Analisis Social Media Marketing Melalui Instagram Terhadap Keputusan Pembelian Pada Produk Clothing Linkswear KS Sarah, R Hurriyati, H Hendrayati Jurnal Manajemen 12 (3), 397-411, 2021 | 22 | 2021 |
| Strategi peningkatan kunjungan museum di era covid-19 melalui Virtual Museum Nasional Indonesia M Achyarsyah, RA Rubini, H Hendrayati, N Laelia Image: Jurnal Riset Manajemen 9 (1), 20-33, 2020 | 21 | 2020 |
| Dynamic marketing capabilities and company performance: Marketing regression analysis on SMEs in Indonesian A Riswanto, R Hurriyati, LA Wibowo, H Hendrayati Advances in Business, Management and Entrepreneurship, 28-31, 2020 | 20 | 2020 |
| E-service quality and price to build online transportation loyalty in Indonesia H Hendrayati, A Askolani, M Achyarsyah, CT Sudrajat, RK Syahidah Hendrayati, 2020 | 19 | 2020 |
| Industri kreatif unggul melalui strategi inovasi dan pentahelix collaboration: langkah pemulihan bisnis di covid19 AN Aryanti, PP Rahmi, H Hendrayati, A Rahayu INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen 19 (1), 163-177, 2023 | 16 | 2023 |
| Coe TVET Model Development in Economics and Creative Business in Vocational School MAS Heny HENDRAYATI1 *, Edi SURYADI2 , Heni MULYANI3 , Chairul FURQON4 Quality Access to Success 23, 33-40, 2022 | 16* | 2022 |
| The Importance of Consumer Satisfaction for Ecommerce Users: How That Affects Consumer Behavior on Consumer Satisfaction? H Ratih, S Silalahi, HH H Hendrayati Advances in Social Science, Education and Humanities Research 536, 96-104, 2021 | 15 | 2021 |
| The mediating role of competitiveness between entrepreneurial competence and business success OR Yustian, S Suryana, C Furqon, H Hendrayati Management Science Letters 11 (1), 93-100, 2021 | 15 | 2021 |
