| Identifying the factors of internal green marketing: a scale development and psychometric evaluation approach IH Qureshi, D Mehraj International Journal of Manpower 43 (3), 786-804, 2021 | 27 | 2021 |
| Determinants of green marketing mix in developing economies: Conceptualisation and scale validation approach D Mehraj, IH Qureshi Business Strategy and Development, 2020 | 27 | 2020 |
| Does green brand positioning translate into green purchase intention?: A mediation–moderation model D Mehraj, IH Qureshi Business Strategy and the Environment, 2022 | 25 | 2022 |
| Green marketing practices and green consumer behavior: Demographic differences among young consumers D Mehraj, IH Qureshi, G Singh, NA Nazir, S Basheer, V Nissa Business Strategy & Development 6 (4), 571-585, 2023 | 12 | 2023 |
| Analysing the effect of tourist satisfaction on tourist revisit intentions S Showkat, D Mehraj, R Qureshi UGC Care Journal 44 (1), 41-49, 2021 | 12 | 2021 |
| Evaluating the emerging opportunities and challenges from green marketing practices among Indian manufacturing industries D Mehraj, IH Qureshi Business Strategy and Development, 2021 | 7 | 2021 |
| Measuring Readiness of women entrepreneurship in emerging economies: Scale validation and contextualization S Manzoor, D Mehraj SMS Journal of Entrepreneurship & Innovation 5 (1), 15-27, 2018 | 6 | 2018 |
| Green marketing practices as a source of sustainability and competitive advantage: Indian perspective D Mehraj, IH Qureshi International Journal of Recent Advances in Multidisciplinary Research 3 (3 …, 2016 | 6 | 2016 |
| Factors affecting entrepreneurial intention for sustainable tourism among the students of higher education institutions D Mehraj, MI Ul Islam, IH Qureshi, S Basheer, MM Baba, V Nissa, ... Cogent Business & Management 10 (3), 2256484, 2023 | 4 | 2023 |
| Creating Transformative Travel Unveiling the Link Between Meaningful Experiences and Sustainable Tourism S Basheer, S Walia, D Mehraj, M Reshi Sustainable Development Goal Advancement Through Digital Innovation in the …, 2023 | 4 | 2023 |
| Green process innovations and firm marketing performance in the emerging markets D Mehraj, S Kaur Business Strategy & Development 5 (4), 305-451, 2022 | 3 | 2022 |
| Predictors of Entrepreneurial Intentions amongst Female Students: An Empirical Study S Manzoor, D Mehraj, A Wali Journal of Entrepreneurship and Management 9 (2), 9, 2020 | 2 | 2020 |
| From Mindset to Money: How Gender Impacts The Relationship Between Self Efficacy And Financial Satisfaction S Mukhtar, A Jan, H Altaf, D Mehraj The Review of Finance and Banking 15 (2), 137-148, 2023 | | 2023 |
| Decoding the Financial Risk Puzzle: The Interplay of Biopsychosocial Indicators and Financial Literacy among Indian Investors S MUKHTAR, JAN Anisa, A ZAHOOR, D MEHRAJ, VU NISSA Acta Univ. Sapientiae, Economics and Business, 1-26, 2023 | | 2023 |
| Does Gender Impact on Relationship between Financial Self-Efficacy and Financial Satisfaction in Financial Management? S Mukhtar, A Jan, D Mehraj Aarthika Charche - FPI Journal of Economics & Governance 8 (1), 2023 | | 2023 |
| Green Marketing and Sustainable Environment: A Case Study of Dal Lake in Jammu & Kashmir IHQ , Danish Mehraj Elixir Environ. & Forestry 94, 40409-40413, 2016 | | 2016 |
| Effect of Green Brand Positioning on Consumer Attitude and Purchase Intentions An Empirical Study D Mehraj Jammu and Kashmir, 0 | | |
ishtiaq Hussain QureshiProfessor of strategy and marketing, The Business School,University of KashmirVerified email at uok.edu.in
