Strategic human resource management, innovation capability and performance: An empirical study in Indonesia software industry R Aryanto, A Fontana, AZ Afiff Procedia-Social and Behavioral Sciences 211, 874-879, 2015 | 141 | 2015 |
ANTHROPOMORPHISM IN ADVERTISING: THE EFFECT OF ANTHROPOMORPHIC PRODUCT DEMONSTRATION ON CONSUMER PURCHASE INTENTION. D Laksmidewi, H Susianto, AZ Afiff Asian Academy of Management Journal 22 (1), 2017 | 41 | 2017 |
Integrating the theory of planned behavior with norm activation in a pro-environmental context B Setiawan, AZ Afiff, I Heruwasto Social Marketing Quarterly 26 (3), 244-258, 2020 | 35 | 2020 |
Organizational culture, absorptive capacity, innovation performance and competitive advantage: An integrated assessment in Indonesian banking industry A Adriansyah, AZ Afiff The South East Asian Journal of Management 9 (1), 70, 2015 | 28 | 2015 |
Generic and Islamic attributes for non-Muslim majority destinations: application of the three-factor theory of customer satisfaction I Fajriyati, AZ Afiff, G Gayatri, SRH Hati Heliyon 6 (6), e04324, 2020 | 23 | 2020 |
Revisiting the Miles and snow typology S Zubaedah, A Fontana, A Afiff The South East Asian Journal of Management 7 (1), 2013 | 16 | 2013 |
Analisis Pengaruh Kegiatan Pemasaran terhadap Ekuitas Merek pada Consumer-convenience Goods R Setiawan, AZ Afiff Jurnal Manajemen Usahawan Indonesia, 2007 | 14 | 2007 |
Entrepreneurial marketing and marketing strategies of SMEs on marketing performance: an empirical analysis of fit RD Astuti, AZ Afiff, ET Balqiah Pertanika Journal. Social. Science. & Humanities 26, 39-54, 2018 | 12 | 2018 |
Managing university landscape and infrastructure towards green and sustainable campus M Anis, AZ Afiff, G Kiswanto, N Suwartha, RF Sari E3S Web of Conferences 48, 02001, 2018 | 11 | 2018 |
The addition of spiritual dimension on customer value to investigate the relationship of customer value, customer satisfaction and behavior intention on islamic banks saving … A Afiff, R Astuti ASEAN Marketing Journal 1 (1), 13-09, 2009 | 7 | 2009 |
Evaluasi Kualitas Brand Extension: Pengaruh Persepsi Kualitas Parent Brand, Extension Fit, Harga dan Kredibilitas Perusahaan Pada 3 Jenis Produk High Involvement AZ Afiff, L Erynayati Jurnal Manajemen 13 (3), 231-243, 2009 | 5 | 2009 |
Which SMEs has the best marketing performance RD Astuti, AZ Afiff, TE Balqiah Proceedings Of The 12th European Conference On Innovation And …, 2017 | 4 | 2017 |
Analisis efektifitas iklan komparatif: Industri minuman dalam botol MY Anisaa, ZA Adi Manajemen Usahawan Indonesia 46 (02), 10-19, 2007 | 4 | 2007 |
PERSONAL NORM AND PRO-ENVIRONMENTAL CONSUMER BEHAVIOR: AN APPLICATION OF NORM ACTIVATION THEORY B Setiawan, AZ Afiff, I Heruwasto ASEAN Marketing Journal, 2021 | 3 | 2021 |
The role of norms in predicting waste sorting behavior B Setiawan, AZ Afiff, I Heruwasto Journal of Social Marketing, 2021 | 3 | 2021 |
The role of the country’s image and halal branding constructs in influencing repurchase intentions A Kusnandar, AZ Afiff European Journal of Molecular and Clinical Medicine 7 (1), 3995-4009, 2020 | 3 | 2020 |
Influence of brand equity and movieliking in overriding impact of misleading brand placement toward brand attitude AZ Afiff, WN Furi, DW Mertoprawiro The South East Asian Journal of Management 8 (1), 65, 2014 | 3 | 2014 |
Expanding brand personality congruence to brand personality fit: The importance of customer value proposition as a moderating fit on brand performance A Wirdamulia, A Afiff ASEAN Marketing Journal 5 (2), 14-3, 2013 | 3 | 2013 |
Analisis Keterkaitan Profil Dan Kinerja Peritel Di Pasar Tradisional AZ Afiff, RE Halim Jurnal Manajemen Teori dan Terapan| Journal of Theory and Applied Management …, 2010 | 3 | 2010 |
National stereotype effects on high versus low-contact service expectations: branding Indonesia M Chattalas, IT Priyanti, AZ Afiff Place Branding and Public Diplomacy 15 (4), 238-243, 2019 | 2 | 2019 |