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Adi Zakaria Afiff
Adi Zakaria Afiff
Email yang diverifikasi di staff.ui.ac.id
Judul
Dikutip oleh
Dikutip oleh
Tahun
Strategic human resource management, innovation capability and performance: An empirical study in Indonesia software industry
R Aryanto, A Fontana, AZ Afiff
Procedia-Social and Behavioral Sciences 211, 874-879, 2015
1322015
ANTHROPOMORPHISM IN ADVERTISING: THE EFFECT OF ANTHROPOMORPHIC PRODUCT DEMONSTRATION ON CONSUMER PURCHASE INTENTION.
D Laksmidewi, H Susianto, AZ Afiff
Asian Academy of Management Journal 22 (1), 2017
392017
Integrating the theory of planned behavior with norm activation in a pro-environmental context
B Setiawan, AZ Afiff, I Heruwasto
Social Marketing Quarterly 26 (3), 244-258, 2020
282020
Organizational culture, absorptive capacity, innovation performance and competitive advantage: An integrated assessment in Indonesian banking industry
A Adriansyah, AZ Afiff
The South East Asian Journal of Management 9 (1), 70, 2015
282015
Generic and Islamic attributes for non-Muslim majority destinations: application of the three-factor theory of customer satisfaction
I Fajriyati, AZ Afiff, G Gayatri, SRH Hati
Heliyon 6 (6), e04324, 2020
172020
Revisiting the Miles and snow typology
S Zubaedah, A Fontana, A Afiff
The South East Asian Journal of Management 7 (1), 2013
172013
Analisis Pengaruh Kegiatan Pemasaran terhadap Ekuitas Merek pada Consumer-convenience Goods
R Setiawan, AZ Afiff
Jurnal Manajemen Usahawan Indonesia, 2007
152007
Managing university landscape and infrastructure towards green and sustainable campus
M Anis, AZ Afiff, G Kiswanto, N Suwartha, RF Sari
E3S Web of Conferences 48, 02001, 2018
112018
Entrepreneurial marketing and marketing strategies of SMEs on marketing performance: an empirical analysis of fit
RD Astuti, AZ Afiff, ET Balqiah
Pertanika Journal. Social. Science. & Humanities 26, 39-54, 2018
92018
The addition of spiritual dimension on customer value to investigate the relationship of customer value, customer satisfaction and behavior intention on islamic banks saving …
A Afiff, R Astuti
ASEAN Marketing Journal 1 (1), 13-09, 2009
72009
Evaluasi Kualitas Brand Extension: Pengaruh Persepsi Kualitas Parent Brand, Extension Fit, Harga dan Kredibilitas Perusahaan Pada 3 Jenis Produk High Involvement
AZ Afiff, L Erynayati
Jurnal Manajemen 13 (3), 231-243, 2009
52009
Analisis Efektivitas Iklan Komparatis: Industri Minuman dalam Botol
MA Yusuf, AZ Afiff
Majalah Usahawan, 2007
42007
The role of norms in predicting waste sorting behavior
B Setiawan, AZ Afiff, I Heruwasto
Journal of Social Marketing, 2021
32021
The role of the country’s image and halal branding constructs in influencing repurchase intentions
A Kusnandar, AZ Afiff
European Journal of Molecular and Clinical Medicine 7 (1), 3995-4009, 2020
32020
Which SMEs has the best marketing performance
RD Astuti, AZ Afiff, TE Balqiah
Proceedings Of The 12th European Conference On Innovation And …, 2017
32017
Influence of brand equity and movieliking in overriding impact of misleading brand placement toward brand attitude
AZ Afiff, WN Furi, DW Mertoprawiro
The South East Asian Journal of Management 8 (1), 65, 2014
32014
Expanding brand personality congruence to brand personality fit: The importance of customer value proposition as a moderating fit on brand performance
A Wirdamulia, A Afiff
ASEAN Marketing Journal 5 (2), 14-3, 2013
32013
Analisis Keterkaitan Profil Dan Kinerja Peritel Di Pasar Tradisional
AZ Afiff, RE Halim
Jurnal Manajemen Teori dan Terapan 3 (2), 2010
32010
The effect of hero archetype in advertising on perceived product efficacy
D Laksmidewi, H Susianto, AZ Afiff
Indian Journal of Marketing 47 (5), 21-36, 2017
22017
The coherence and congruence of convergence in consumer electronics
MZ Azhari, AZ Afiff
Journal of Product & Brand Management, 2015
22015
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