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zahra afaq
zahra afaq
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Title
Cited by
Cited by
Year
Factors that influence individuals’ intentions to purchase family takaful mediating role of perceived trust
S Aziz, MM Husin, N Hussin, Z Afaq
Asia Pacific Journal of Marketing and Logistics 31 (1), 81-104, 2019
1702019
Adoption of Islamic banking in Pakistan an empirical investigation
S Aziz, Z Afaq
Cogent Business & Management 5 (1), 1548050, 2018
812018
Behavioral intention to adopt Islamic banking in Pakistan: a study based on theory of planned behavior
S Aziz, Z Afaq, U Bashir
Journal of Islamic Business and Management 8 (2), 2018
312018
The effect of atmospheric harmony on re-patronage intention among mall consumers: the mediating role of hedonic value and the moderating role of past experience
Z Afaq, A Gulzar, S Aziz
Journal of Consumer Marketing 37 (5), 547-557, 2020
272020
The role of media, word of mouth, and subjective norms in determining attitude and intentions to purchase family takaful schemes
S Aziz, Z Afaq, L Muhammad, B Khan
Journal of Islamic Business and Management 10 (1), 111-131, 2020
172020
COVID-19 risk perception of travel destination development and validation of a scale
K Zaman, S Bashir, Z Afaq, N Khan
Sage Open 12 (1), 21582440221079622, 2022
112022
Pleasing scents: The effect of gender incongruent scents on the repurchase intention of the consumers
Z Afaq, S Aziz, AG Sindhu, S Bashir
Marketing and Branding Research 5, 217-232, 2018
52018
Adoption of Islamic banking in Pakistan an empirical investigation. Cogent Business and Management, 5 (1), 1–18
S Aziz, Z Afaq
52018
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