| The transmission modes of Malay traditional food knowledge within generations NM Nor, MSM Sharif, MSM Zahari, HM Salleh, N Isha, R Muhammad Procedia-Social and Behavioral Sciences 50, 79-88, 2012 | 95 | 2012 |
| Influence of acculturation on foodways among ethnic groups and common acceptable food N Ishak, MSM Zahari, Z Othman Procedia-Social and Behavioral Sciences 105, 438-444, 2013 | 47 | 2013 |
| Acculturation, foodways and Malaysian food identity I Noriza, MM Zahari, MS Shazali, M Rosmaliza, S Hannita Current Issues in Hospitality and Tourism Research and Innovations, 359-363, 2012 | 30 | 2012 |
| Food heritage and nation food identity formation A Ramli, MM Zahari, N Ishak, MM Sharif Hospitality and Tourism: Synergizing Creativity and Innovation in Research …, 2013 | 26 | 2013 |
| Traditional food knowledge (TFK) of Malay festive foods MSM Sharif, MSM Zahari, N Ishak, R Muhammad, AM Noor, HM Salleh Current Issues in Hospitality and Tourism: Research and Innovation, 1-6, 2012 | 15 | 2012 |
| The influence of biculturalism/integration attributes on ethnic food identity formation N Ishak, MSM Zahari, SA Talib, HM Hanafiah Journal of Ethnic Foods 6, 1-13, 2019 | 14 | 2019 |
| Malay traditional food knowledge and young generation practices MSM Zahari, HM Salleh, MSM Sharif, NM Noor, N Ishak Science Series Data Report 5 (4), 14-24, 2013 | 14 | 2013 |
| Traditional gastronomy knowledge transfers among Malay women: an exploratory study SM Shariff, MSM Zahari, MH Hanafiah, N Ishak Journal of Foodservice Business Research 25 (3), 277-301, 2022 | 10 | 2022 |
| Malaysian Food as tourist attraction paper presented at the The 1st Malaysian Gastronomic-Tourism Conference MS Sharif, A Supardi, N Ishak, R Ahmad | 9 | 2008 |
| Malaysian food as tourist attraction MS Sharif, A Supardi, N Ishak, R Ahmad 1st Malaysian gastronomic, 2008 | 9 | 2008 |
| The influence of Baba Nyonya acculturation on the Malacca food identity A Tumin, MSM Zahari, N Ishak, KM Abdullah Journal of Tourism, Hospitality and Culinary Arts 9 (2), 467-480, 2017 | 7 | 2017 |
| The influence of Pahang Heritage food on behavioral intentions among Malaysian domestic tourists M Saad, NA Kamarizzaman, N Ishak, TJ Pratt Environment-Behaviour Proceedings Journal 6 (16), 163-169, 2021 | 6 | 2021 |
| Chemical properties of left over coconut pulp gluten free flour A Caliskan, N Abdullah, N Ishak Asian Journal of Arts, Culture and Tourism 2 (2), 33-43, 2020 | 5 | 2020 |
| The effect of brand image on purchase intention mediates by use experience towards Furama hotel P Jalal, N Ishak, Z Mohi, N Shariffuddin Hospitality and Tourism, 279-283, 2013 | 4 | 2013 |
| Physicochemical, microbial and sensory properties of wild carob bar: A shelf-life study A Caliskan, N Abdullah, N Ishak, IT Caliskan International Journal of Gastronomy and Food Science 31, 100668, 2023 | 3 | 2023 |
| The integration dimensions as part of food acculturation process: Exploratory factor analysis (EFA) approach N Ishak, A Ramli Journal of Tourism, Hospitality & Culinary Arts (JTHCA) 8 (2), 43-50, 2016 | 3 | 2016 |
| Nurturing Common Acceptable Food through Acculturation N Ishak, MSM Zahari, R Ahmad, S Ibrahim Journal of ASIAN Behavioural Studies 3 (9), 97-103, 2018 | 2 | 2018 |
| Tourism images and the international tourists response behaviour: A case of Langkawi Island, Malaysia Z Zainuddin, MSM Zahari, SM Radzi, MHM Hanafiah, N Ishak International Journal of Academic Research in Business and Social Sciences 8 …, 2018 | 2 | 2018 |
| Malay traditional eidul fitr food practice: The mechanisms of adoption and adaptation processes MSM Sharif, MSM Zahari, R Muhammad, N Ishak, MM Salleh Journal of Academic Research in Business and Social Sciences 8 (17), 183-194, 2018 | 2 | 2018 |
| The effect of physical environment on behavioral intention through customer satisfaction: A case of five-star beach resorts in Langkawi Island, Malaysia F Chang, N Ishak, A Ramly, N Ramlan, C Chu Heritage, Culture and Society: Research Agenda and Best Practices in the …, 2016 | 2 | 2016 |
