Girish Taneja
Girish Taneja
Associate Professor, DAV University, Jalandhar
Verified email at davuniversity.org
Title
Cited by
Cited by
Year
An analytical study of physicians behaviour towards marketing of pharmaceutical products
U Arora, G Taneja
Indian Journal of Marketing 36 (11), 2006
282006
Marketing Strategies of Global Brands in Indian Markets
G Taneja, R Girdhar, N Gupta
16*2012
What Happens "Next"
G Taneja
Emerald Emerging Markets Case Studies 7 (3), 1-17, 2017
12*2017
Impact of pharmaceutical industry promotion mix on doctor's prescribing behaviour
G Taneja
Asia Pacific Business Review 4 (4), 82-95, 2008
112008
Quality of work life and its relation with job satisfaction among Indian Banks
G Taneja, L Kumari
International Journal of research in commerce and Management 3 (2), 97-106, 2012
72012
Customer’s perception towards mobile service providers: An analytical study
G Taneja, N Kaushik
Journal of Services Marketing 5 (3), 39-52, 2007
62007
Customer’s Preference and Satisfaction towards Men’s Readymade Garment Retail Formats
G Taneja, N Kaushik
The IUP Journal of Brand Management 4 (4), 14-27, 2007
4*2007
An Analytical study of Customer Preference and Satisfaction in Indian Domestic Aviation Sector
N Kaushik, VK Kaushik, G Taneja
The IUP Journal of Brand Management 5 (1), 6-19, 2008
22008
Dynamics of a Digital Advertising Campaign
G Taneja, S Vij
Proceedings of 10th International Conference on Digital Strategies for …, 2019
12019
A Case Study on Experiential Learning for Marketing Students
G Taneja
Indian Journal of Marketing 46 (4), 39-48, 2016
12016
Towards sustainability in retail industry : A study of social and environmental sustainability practices of selected organized retailers in India
R Taneja, Girish and Girdhar
FIIB business review 2 (2), 20-25, 2014
1*2014
Influence of promotional tools offered by Pharmaceutical Industry on physicians prescribing behavior
G Taneja
Available at SSRN 2049747, 2007
12007
Current Scenario of Social Media Marketing
G Taneja, A Bala
Proceedings of 10th International Conference on Digital Strategies for …, 2019
2019
How are Higher Education Institutions defining their Meta-description tags?
G Taneja
International Journal of Educational Management 32 (7), 1293-1306, 2018
2018
Nestle India Maggi: Rebuilding Trust
G Taneja
Indian Journal of Marketing 47 (5), 37-47, 2017
2017
Gender Role Portrayals in Indian Television Advertisements
G Taneja
Indian Management 1, 208-224, 2017
2017
Identifying Potential Segments in the Indian Market for New and Renewable Energy Products: A Review of Demographics and Psychographics
V Chakranarayan, G Taneja
JSSGIW JOURNAL OF MANAGEMENT, 12, 2014
2014
ENHANCING PERSONAL SELLING SKILL OF MANAGEMENT STUDENTS THROUGH EXPERIENTIAL LEARNING
G Taneja, A Dutta, R Girdhar
Journal Impact Factor 4 (4), 193-199, 2013
2013
Ziva pharmaceutical exploring international markets for expansion
G Taneja, M Joshi, N Gupta, A Kumar
Pacific Business Review International 5 (11), 98-107, 2013
2013
An Analytical Study of Dispensing Behavior of Chemists
G Taneja, U Arora
Laksh Journal of IPEM 2 (1), 82-90, 2008
2008
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