Seshadri Tirunillai
Seshadri Tirunillai
Assistant Professor of Marketing at University of Houston
Verified email at bauer.uh.edu - Homepage
Title
Cited by
Cited by
Year
Does chatter really matter? Dynamics of user-generated content and stock performance
S Tirunillai, GJ Tellis
Marketing Science 31 (2), 198-215, 2012
5522012
Mining Marketing Meaning from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation
S Tirunillai, GJ Tellis
Journal of Marketing Research 51 (4), 463-479, 2014
4222014
Does offline TV advertising affect online chatter? Quasi-experimental analysis using synthetic control
S Tirunillai, GJ Tellis
Marketing Science 36 (6), 862-878, 2017
402017
What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence
GJ Tellis, DJ MacInnis, S Tirunillai, Y Zhang
Journal of Marketing, 0022242919841034, 2019
392019
Does a Customer on the Board of Directors Affect Business-to-Business Firm Performance?
R Bommaraju, M Ahearne, R Krause, S Tirunillai
Journal of Marketing 83 (1), 8-23, 2019
172019
The Impact of Mergers and Acquisitions on the Sales Force
R Bommaraju, M Ahearne, ZR Hall, S Tirunillai, SK Lam
Journal of Marketing Research 55 (2), 254-264, 2018
102018
Extracting Dimensions of Consumer Satisfaction with Quality from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation
S Tirunillai, GJ Tellis
72014
Extracting dimensions of quality from online user-generated content
GJ Tellis, S Tirunillai
US Patent 8,744,896, 2014
62014
User-Generated Content and Stock Performance: Does Online Chatter Matter?
GJ Tellis, S Tirunillai
Marketing Intelligence Review 5 (2), 13-17, 2013
22013
Does Online Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance
S Tirunillai, G Tellis
Working paper, 2013
22013
What Drives Virality (Sharing, Spread) of YouTube Video Ads: Emotion vs Brand Prominence and Information
GJ Tellis, DJ MacInnis, S Tirunillai
Marketing Science Working Paper Series, 2020
2020
Does Offline TV Advertising Affect Online Chatter? Analysis of Quasi-Experimental Data Using Synthetic Control
G Tellis, S Tirunillai
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