Thomas Gruen
Cited by
Cited by
Relationship marketing activities, commitment, and membership behaviors in professional associations
TW Gruen, JO Summers, F Acito
Journal of marketing 64 (3), 34-49, 2000
eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty
TW Gruen, T Osmonbekov, AJ Czaplewski
Journal of Business research 59 (4), 449-456, 2006
Antecedents and consequences of customer-company identification: Expanding the role of relationship marketing.
M Ahearne, CB Bhattacharya, T Gruen
Journal of applied psychology 90 (3), 574, 2005
Retail Out of Stocks: A Worldwide Examination of Extent, Causes, and Consumer Responses
TW Gruen, DS Corsten, S Bharadwaj
The outcome set of relationship marketing in consumer markets
TW Gruen
International Business Review 4 (4), 447-469, 1995
Desperately seeking shelf availability: an examination of the extent, the causes, and the efforts to address retail out-of-stocks
D Corsten, T Gruen
International Journal of Retail & Distribution Management 31 (12), 605-617, 2003
Customer-to-customer exchange: Its MOA antecedents and its impact on value creation and loyalty
TW Gruen, T Osmonbekov, AJ Czaplewski
Journal of the Academy of Marketing Science 35 (4), 537-549, 2007
If looks could sell: Moderation and mediation of the attractiveness effect on salesperson performance
M Ahearne, TW Gruen, CB Jarvis
International Journal of Research in Marketing 16 (4), 269-284, 1999
Determinants and outcomes of plan objectivity and implementation in category management relationships
TW Gruen, RH Shah
Journal of retailing 76 (4), 483-510, 2000
Stock-outs cause walkouts
D Corsten, TW Gruen
Harvard Business Review 82 (5), 26-28, 2004
A comprehensive guide to retail out-of-stock reduction in the fast-moving consumer goods industry
TW Gruen, DS Corsten
Grocery Manufacturers of America 39 (4), 848-66, 2007
Relationship Marketing: The Route to Marketing Efficiency and Effectiveness
T Gruen
Business Horizons 40 (6), 32-38, 1997
How e-communities extend the concept of exchange in marketing: An application of the motivation, opportunity, ability (MOA) theory
TW Gruen, T Osmonbekov, AJ Czaplewski
Marketing Theory 5 (1), 33-49, 2005
The use of category management practices to obtain a sustainable competitive advantage in the fast‐moving‐consumer‐goods industry
K Dupre, TW Gruen
Journal of Business & Industrial Marketing, 2004
The Effects of Supplier-to-Buyer Identification on operational performance-An empirical investigation of Inter-organizational Identification in automotive Relationships
D Corsten, T Gruen, M Peyinghaus
Journal of Operations Management 29 (6), 549-560, 2010
Socializing to co-produce: pathways to consumers’ financial well-being
L Guo, EJ Arnould, TW Gruen, C Tang
Journal of Service Research 16 (4), 549-563, 2013
Who pays more (or less) for pro-environmental consumer goods? Using the auction method to assess actual willingness-to-pay
NA Barber, M Bishop, T Gruen
Journal of Environmental Psychology 40, 218-227, 2014
The role of perceived control in customer value cocreation and service recovery evaluation
L Guo, SL Lotz, C Tang, TW Gruen
Journal of Service Research 19 (1), 39-56, 2016
When the product is complex, does the advertisement's conclusion matter?
M Ahearne, T Gruen, MK Saxton
Journal of Business Research 48 (1), 55-62, 2000
Using membership as a marketing tool: issues and applications
TW Gruen, JM Ferguson
Relationship marketing: Theory, methods and applications, 60-64, 1994
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