| Snapshot on Indonesia regulation in mobile internet banking users attitudes M Purwanegara, A Apriningsih, F Andika Procedia-Social and Behavioral Sciences 115, 147-155, 2014 | 95 | 2014 |
| Adoption behavior of e-money usage L Miliani, MTD Indriani Information Management and Business Review 5 (7), 369-378, 2013 | 83 | 2013 |
| Customer-based brand equity for a tourism destination (CBBETD): The specific case of Bandung City, Indonesia H Yuwo, JB Ford, MS Purwanegara Organizations and markets in Emerging Economies 4 (1), 8-22, 2013 | 56 | 2013 |
| Exploring the impact of islamic business ethics and relationship marketing orientation on business performance: The islamic banking experience GO Widana, SK Wiryono, MS Purwanegara, M Toha Asian Academy of Management Journal 20 (1), 1, 2015 | 40 | 2015 |
| Exploring implicit and explicit attitude toward saving at Islamic bank WT Setyobudi, SK Wiryono, RA Nasution, MS Purwanegara Journal of Islamic Marketing 6 (3), 314-330, 2015 | 32 | 2015 |
| Effects of colour towards underwear choice based on electroencephalography (EEG) F Aprilianty, MS Purwanegara, Suprijanto Australasian Marketing Journal 24 (4), 331-336, 2016 | 30 | 2016 |
| The efficacy of the model of goal directed behavior in explaining Islamic bank saving WT Setyobudi, SK Wiryono, RA Nasution, MS Purwanegara Journal of Islamic Marketing 7 (4), 405-422, 2016 | 24 | 2016 |
| Measuring Islamic business ethics within Indonesia Islamic banks GNO Widana, SK Wiryono, MS Purwanegara, M Toha Global Journal Al-Thaqafah 4 (2), 5-15, 2014 | 20 | 2014 |
| Information Acceptance of EWOM And Purchase Intention Through Haul Videos Youtube AI Martawilaga, MS Purwanegara Journal of business and management 5 (5), 2016 | 19 | 2016 |
| The role of business ethics in the relationship between market orientation and business performance GO Widana, SK Wiryono, MS Purwanegara, M Toha International Journal of Finance & Banking Studies (2147-4486) 4 (1), 70-94, 2015 | 19 | 2015 |
| The psychological effect of uploading food picture on social media to willingness to dine out ND Resti Journal of Social and Development Sciences 4 (7), 316-324, 2013 | 18 | 2013 |
| Defining event marketing as engagement-driven marketing communication R Setiawan, D Wibisono, MS Purwanegara Gadjah Mada International Journal of Business 24 (2), 151-177, 2022 | 17 | 2022 |
| Influencing factors and attractiveness of shopping mall to mall behaviour of people in Jakarta EH Sebastian, MS Purwanegara Journal of Business and Management 3 (1), 2014 | 15 | 2014 |
| Bridging perspectives of customer value proposition and customer perceived value of intercity non-bus transportation service in Indonesia I Hadiansah, MS Purwanegara, R Nugraha, AS Santoso The South East Asian Journal of Management, 2018 | 14 | 2018 |
| Corporate venture capital variable for investing on start-up in Indonesia GNS Widyasthana, D Wibisono, MS Purwanegara, M Siallagan International Journal of Innovation and Research in Educational Sciences 4 …, 2017 | 14 | 2017 |
| Corporate venture capital strategy for selecting start-up investments in Indonesia using an agent-based model: Cases of a mobile application start-up, payment solution start-up … GNS Widyasthana, D Wibisono, MS Purwanegara, M Siallagan, ... Journal of Entrepreneurship Education 20 (2), 1-22, 2017 | 13 | 2017 |
| Taxpayers’ adoption of online tax return reporting: extended meta-UTAUT model perspective AH Hermanto, NA Windasari, MS Purwanegara Cogent Business & Management 9 (1), 2110724, 2022 | 10 | 2022 |
| Mothers perception, attitude, and willingness to purchase towards baby formula FF Tambunan, MTD Indriani Journal of Economics and Behavioral Studies 5 (8), 511-521, 2013 | 9 | 2013 |
| Impact of Customer’ s Impulsivity and Marketing Cues to Purchase Decision of Beverage Product Category DA Prawono, MTD Indriani Journal of Economics and Behavioral Studies 5 (8), 553-561, 2013 | 9 | 2013 |
| Effect on visual merchandising in fashion store on female consumers’ purchase intention NR Astrid, SP Mustika Proceedings of World Business and Social Science Research Conference, 24-25, 2013 | 8 | 2013 |
