Entrepreneurial orientation for enhancement of marketing performance L Heng, N Afifah International Review of Management and Marketing 10 (3), 46-53, 2020 | 85 | 2020 |
Service innovation capability for enhancing marketing performance: An SDL perspectives L Heng, AT Ferdinand, N Afifah, R Ramadania Business: Theory and Practice 21 (2), 623-632, 2020 | 76 | 2020 |
The impact of corporate social responsibility, service experience and intercultural competence on customer company identification, customer satisfaction and customer loyalty … N Afifah, A Asnan Procedia-Social and Behavioral Sciences 211, 277-284, 2015 | 60 | 2015 |
Perbankan Dalam Era Baru Digital: Menuju Bank 4.0 GP Maulidya, N Afifah Proseding Seminar Nasional Bisnis Seri ke 4 4 (4), 2021 | 22 | 2021 |
Impulse buying and hedonic behaviour: A mediation effect of positive emotions R Ramadania, R Ratnawati, J Juniwati, N Afifah, H Heriyadi, DC Darma Virtual Economics 5 (1), 43-64, 2022 | 14 | 2022 |
The Influence of Product Packaging Design and Online Customer Review on Brand Awareness and Their Impact on Online Purchase Intention IY Azriel Rasyidi Akbar, Maria Christiana Iman Kalis, Nur Afifah, Bintoro ... South Asian Research Journal of Business and Management 5 (1), 10-18, 2023 | 13 | 2023 |
Viewer behavior on social media: Viral marketing of a movie trailer in Indonesia N Afifah, I Daud, M Mulyadina Gadjah Mada International Journal of Business 24 (2), 178-197, 2022 | 11 | 2022 |
The Effect of Work Environment and Work-life Balance on Job Satisfaction: Work Stress as a Mediator SWP Nathania Jessica, Nur Afifah, Ilzar Daud Journal of Economics, Management and Trade 29 (1), 54-65, 2023 | 9 | 2023 |
The mediating role of job satisfaction in the relationship between compensation and work environment on performance G Submitter, I Daud, N Afifah Journals and Daud, Ilzar and Afifah, Nur, The Mediating Role of Job …, 2021 | 9 | 2021 |
The relationship between leadership style and employee outcomes: the mediating role of organizational commitment I Daud, N Afifah Afifah, Ilzar DN, 100-106, 2019 | 8 | 2019 |
The Influence of Beauty Vlogger's Content on the Purchase Intentions of Local Brands in Indonesia N Afifah J. Mgt. Mkt. Review 4 (4), 254-259, 2019 | 7 | 2019 |
Pengaruh Gaya Kepemimpinan Transformasional dan Komitmen Organisasional terhadap Prestasi Kerja Pegawai pada PDAM Tirta Khatulistiwa Pontianak I Daud, N Afifah Jurnal Ekonomi Bisnis dan Kewirausahaan 8 (1), 18-32, 2019 | 7 | 2019 |
Gaya Kepemimpinan Transformasional, orientasi pasar dan kualitas pelayanan terhadap kinerja PDAM Tirta khatulistiwa Pontianak Kalimantan Barat N Afifah EKUITAS (Jurnal Ekonomi dan Keuangan) 1 (1), 1–23-1–23, 2017 | 7 | 2017 |
Social Media Marketing and Word of Mouth on Product Purchase Intentions at Bibit FinTech Startup with the Mediation of Brand Awareness S Tania, E Listiana, N Afifah Journal of Economics, Management and Trade 29 (2), 1-15, 2023 | 5 | 2023 |
The Effect of Online Advertising and Electronic Word of Mouth on Purchase Intention through Brand Image as a Mediating Variable RF Beti Indahsari, Heriyadi, Nur Afifah, Erna Listiana South Asian Research Journal of Business and Management 5 (1), 1-9, 2023 | 4 | 2023 |
Pengaruh Beauty Vlogger Pada Brand Image Dengan Parasocial Interaction Sebagai Variabel Moderator dan Dampaknya terhadap Purchase Intention Pada Produk Make Over N Afifah Jurnal Produktivitas 9 (-), 213-220, 2022 | 4 | 2022 |
Strategi Pengembangan Bisnis pada Pusat Koperasi Madu Hutan Kapuas Hulu Melalui Bisnis Model Canvas (BMC) MPD Saputra, N Afifah, PMMFEB UNTAN | 4 | 2021 |
Strategic leadership style and commitment to service quality on services innovation in local enterprise water services N Afifah, I Daud J. Mgt. Mkt. Review 3 (3), 143-148, 2018 | 4 | 2018 |
Perception of the Service Experience: An Explorating of Public Sector in PDAM Tirta Khatulistiwa Pontianak West Kalimantan Using Repertory Grid Technique N Afifah, A Shalahuddin, I Daud Global Journal of Business and Social Science Review 3 (2), 52-59, 2015 | 4 | 2015 |
The Role of Brand Awareness as a Mediating Variable on the Effect of Instagram Advertisement and Word of Mouth on Purchase Decision (Case Study in Erigo) S Cheikha Rania, Ilzar Daud, Nur Afifah, Heriyadi South Asian Research Journal of Business and Management, 27-34, 2023 | 3* | 2023 |