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Olivier Droulers
Olivier Droulers
Professor of Consumer Neuroscience (MD; PhD), Rennes 1 University, France
Verified email at univ-rennes1.fr
Title
Cited by
Cited by
Year
Pharmaceutical packaging color and drug expectancy
R Droulers
Advances in Consumer Research 32, 2005
111*2005
Opening the “black box” of electrodermal activity in consumer neuroscience research.
M Lajante, O Droulers, T Dondaine, D Amarantini
Journal of Neuroscience, Psychology, and Economics 5 (4), 238, 2012
772012
Face presence and gaze direction in print advertisements: how they influence consumer responses—an eye-tracking study
S Adil, S Lacoste-Badie, O Droulers
Journal of Advertising Research 58 (4), 443-455, 2018
652018
Emergence du neuromarketing: apports et perspectives pour les praticiens et les chercheurs
O Droulers, B Roullet
Décisions Marketing, 9-22, 2007
642007
La publicité est dans le film: placement de produits et stratégie de marque au cinéma, dans les chansons, dans les jeux vidéo...
JM Lehu
Editions Eyrolles, 2011
502011
Typography in destination advertising: An exploratory study and research perspectives
J Amar, O Droulers, P Legohérel
Tourism Management 63, 77-86, 2017
472017
Neuromarketing: le marketing revisité par la neuroscience du consommateur
B Roullet, O Droulers
Dunod, 2010
452010
How reliable are “state-of-the-art” facial EMG processing methods?: Guidelines for improving the assessment of emotional valence in advertising research
MMP Lajante, O Droulers, D Amarantini
Journal of Advertising Research 57 (1), 28-37, 2017
392017
The influence of threatening visual warnings on tobacco packaging: Measuring the impact of threat level, image size, and type of pack through psychophysiological and self …
O Droulers, K Gallopel-Morvan, S Lacoste-Badie, M Lajante
PloS one 12 (9), e0184415, 2017
322017
Perceived gaze direction modulates ad memorization.
O Droulers, S Adil
Journal of Neuroscience, Psychology, and Economics 8 (1), 15, 2015
302015
Advertising memory: The power of mirror neurons.
S Lacoste-Badie, O Droulers
Journal of neuroscience, psychology, and economics 7 (4), 195, 2014
292014
Apport de la démarche neuroscientifique à la mesure des émotions: importation d’une nouvelle méthode de mesure de l’activité électrodermale
Droulers, Lajante, Lacoste-Badie
Décisions Marketing, 87-105, 2013
272013
Age‐related differences in emotion regulation within the context of sad and happy tv programs
O Droulers, S Lacoste‐Badie, F Malek
Psychology & Marketing 32 (8), 795-807, 2015
252015
Mesures des réactions affectives induites par des campagnes pour des causes sociales: complémentarité et convergence de mesures iconiques et verbales
C Derbaix, I Poncin, O Droulers, B Roullet
Recherche et Applications en Marketing (French Edition) 27 (2), 71-90, 2012
252012
Why display motion on packaging? The effect of implied motion on consumer behavior
J Yu, O Droulers, S Lacoste-Badie
Journal of retailing and consumer services 64, 102840, 2022
182022
Could face presence in print ads influence memorization?
O Droulers, S Adil
Journal of Applied Business Research (JABR) 31 (4), 1403-1408, 2015
182015
Looking at aesthetic emotions in advertising research through a psychophysiological perspective
M Lajante, O Droulers, I Poncin
Frontiers in Psychology 11, 553100, 2020
172020
Perception subliminale : une expérimentation sur le processus d'activation sémantique des marques
O Droulers
Recherche et Applications en Marketing (French Edition) 15 (4), 43-59, 2000
152000
The legibility of food package information in France: an equal challenge for young and elderly consumers?
O Droulers, J Amar
Public Health Nutrition 19 (6), 1059-1066, 2016
142016
Front of pack symmetry influences visual attention
S Lacoste-Badie, AB Gagnan, O Droulers
Journal of retailing and consumer services 54, 102000, 2020
132020
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