Debashree Roy Bhattacharjee

2022202320248 43 25

Debasis PradhanProfessor of Marketing, XLRI IndiaVerified email at xlri.ac.in
Tapas Ranjan MoharanaXLRI - Xavier School of ManagementVerified email at xlri.ac.in
Kunal SwaniProfessor of Marketing, Wright State UniversityVerified email at wright.edu
Abhisek KuanrUniversity of EssexVerified email at essex.ac.uk
Neeru MalhotraProfessor of MarketingVerified email at kingston.ac.uk
Garima SaxenaAssistant Professor, Institute of Management Technology (IMT), GhaziabadVerified email at imt.edu

Assistant Professor, Great Lakes Institute of Management| FPM, Marketing Area, XLRI Jamshedpur

Verified email at astra.xlri.ac.in


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Brand communities: A literature review and future research agendas using TCCM approach D Roy Bhattacharjee, D Pradhan, K Swani International Journal of Consumer Studies 46 (1), 3-28, 2022	65	2022
How does self-congruity foster customer engagement with global brands? Examining the roles of psychological ownership and global connectedness D Roy Bhattacharjee, A Kuanr, N Malhotra, D Pradhan, TR Moharana International Marketing Review 40 (6), 1480-1508, 2023	4	2023
What drives sponsorship effectiveness? An examination of the roles of brand community identification, brand authenticity, and sponsor–club congruence TR Moharana, D Roy Bhattacharjee, D Pradhan, A Kuanr Psychology & Marketing 40 (6), 1211-1236, 2023	4	2023
Brand sponsorship effectiveness: How self-congruity, event attachment, and subjective event knowledge matters to sponsor brands TR Moharana, D Roy, G Saxena Journal of Brand Management 30 (5), 432-448, 2023	3	2023
Perfectly imperfect: how body-positive advertisements in social media foster consumer engagement DR Bhattacharjee, D Pradhan, A Kuanr, N Malhotra Journal of Advertising, 1-20, 2024		2024
" Together We Stand!" Why do brand communities support authentic sponsors? An experimental investigation D Roy, D Pradhan, TR Moharana Omni-Channel communication: Delivering unified communications across all …, 2021		2021

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