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Abhijit Biswas
Abhijit Biswas
Chair, Department of Marketing; Kmart Endowed Chair and Professor; Wayne State University
Verified email at Wayne.edu - Homepage
Title
Cited by
Cited by
Year
The differential effects of celebrity and expert endorsements on consumer risk perceptions. The role of consumer knowledge, perceived congruency, and product technology orientation
D Biswas, A Biswas, N Das
Journal of Advertising 35 (2), 17-31, 2006
7192006
Contextual effects of reference prices in retail advertisements
A Biswas, EA Blair
Journal of Marketing 55 (3), 1-12, 1991
6761991
The effects of discount level, price consciousness and sale proneness on consumers' price perception and behavioral intention
BL Alford, A Biswas
Journal of Business Research 55 (9), 775-783, 2002
6172002
Third-party organization endorsement of products: An advertising cue affecting consumer prepurchase evaluation of goods and services
DH Dean, A Biswas
Journal of Advertising 30 (4), 41-57, 2001
4702001
The diagnostic role of signals in the context of perceived risks in online shopping: do signals matter more on the web?
D Biswas, A Biswas
Journal of Interactive Marketing 18 (3), 30-45, 2004
4652004
A comparison of print advertisements from the United States and France
A Biswas, JE Olsen, V Carlet
Journal of Advertising 21 (4), 73-81, 1992
3861992
Attitude basis, certainty, and challenge alignment: A case of negative brand publicity
C Pullig, RG Netemeyer, A Biswas
Journal of the Academy of Marketing Science 34 (4), 528-542, 2006
3492006
The moderating role of brand familiarity in reference price perceptions
A Biswas
Journal of Business Research 25 (3), 251-262, 1992
3041992
The operation of visual imagery as a mediator of advertising effects
AC Burns, A Biswas, LA Babin
Journal of Advertising 22 (2), 71-85, 1993
2741993
The recycling cycle: An empirical examination of consumer waste recycling and recycling shopping behaviors
A Biswas, JW Licata, D McKee, C Pullig, C Daughtridge
Journal of Public Policy & Marketing 19 (1), 93-105, 2000
2452000
Influencing consumers’ selection of domestic versus imported products: implications for marketing based on a model of helping behavior
JE Olsen, A Biswas, KL Granzin
Journal of the Academy of Marketing Science 21, 307-321, 1993
2401993
The influence of product knowledge and brand name on internal price standards and confidence
A Biswas, DL Sherrell
Psychology & Marketing 10 (1), 31-46, 1993
1921993
Consumer evaluation of low price guarantees: the moderating role of reference price and store image
A Biswas, C Pullig, MI Yagci, DH Dean
Journal of Consumer Psychology 12 (2), 107-118, 2002
1812002
Brand alliance dependency and exclusivity: an empirical investigation
CS Rodrigue, A Biswas
Journal of Product & Brand Management 13 (7), 477-487, 2004
1672004
Consumer evaluations of sale prices: Role of the subtraction principle
A Biswas, S Bhowmick, A Guha, D Grewal
Journal of Marketing 77 (4), 49-66, 2013
1592013
Partitioned pricing: Can we always divide and prosper?
B Burman, A Biswas
Journal of Retailing 83 (4), 423-436, 2007
1562007
Reference pricing studies in marketing: a synthesis of research results
A Biswas, EJ Wilson, JW Licata
Journal of Business Research 27 (3), 239-256, 1993
1451993
Consumer perceptions of tensile price claims in advertisements: an assessment of claim types across different discount levels
A Biswas, S Burton
Journal of the Academy of Marketing Science 21, 217-229, 1993
1451993
Effects of alternative nutrition label formats and nutrition reference information on consumer perceptions, comprehension, and product evaluations
S Burton, A Biswas, R Netemeyer
Journal of Public Policy & Marketing 13 (1), 36-47, 1994
1431994
Effects of low price guarantees on consumer post-purchase search intention: The moderating roles of value consciousness and penalty level
S Dutta, A Biswas
Journal of Retailing 81 (4), 283-291, 2005
1282005
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