| Building industrial brand equity by leveraging firm capabilities and co-creating value with customers J Zhang, Y Jiang, R Shabbir, M Du Industrial marketing management 51, 47-58, 2015 | 212 | 2015 |
| The relationship between corporate social responsibility and financial performance: A moderate role of fintech technology Y Liu, S Saleem, R Shabbir, MS Shabbir, A Irshad, S Khan Environmental Science and Pollution Research 28, 20174-20187, 2021 | 143 | 2021 |
| How brand orientation impacts B2B service brand equity? An empirical study among Chinese firms J Zhang, Y Jiang, R Shabbir, M Zhu Journal of Business & Industrial Marketing 31 (1), 83-98, 2016 | 97 | 2016 |
| The influence of brand awareness, brand image and perceived qualityon brand loyalty: a case study of oppo brand in Thailand Z Jing, C Pitsaphol, R Shabbir Interdisciplinary Journal of Contemporary Research in Business 5 (12), 10-21, 2014 | 67 | 2014 |
| Nexus between corporate social responsibility and earnings management: Sustainable or opportunistic S Ehsan, A Tariq, MS Nazir, MS Shabbir, R Shabbir, LB Lopez, W Ullah Managerial and Decision Economics 43 (2), 478-495, 2022 | 54 | 2022 |
| Role of brand experience in predicting consumer loyalty AA Safeer, H Yuanqiong, M Abrar, R Shabbir, HMW Rasheed Marketing Intelligence & Planning 39 (8), 1042-1057, 2021 | 53 | 2021 |
| Modeling the key barriers of knowledge management adoption in sustainable supply chain M Nazam, M Hashim, SA Baig, M Abrar, R Shabbir Journal of Enterprise Information Management 33 (5), 1077-1109, 2020 | 49 | 2020 |
| Does information technology (IT) expeditethe internal audit system? determinants of internal audit effectives: evidence from Pakistani Banking Industry S Muneer, MF Basheer, R Shabbir, A Zeb Dialogue 14 (2), 145, 1819 | 49 | 1819 |
| Creating brand equity by leveraging value creation and consumer commitment in online brand communities: A conceptual framework J Zhang, R Shabbir, C Pitsaphol, W Hassan International Journal of Business and Management 10 (1), 80, 2015 | 48 | 2015 |
| Barriers to the adoption of sustainable supply chain management practices: Moderating role of firm size SA Baig, M Abrar, A Batool, M Hashim, R Shabbir Cogent business & management 7 (1), 1841525, 2020 | 44 | 2020 |
| Understanding purchase intention towards eco-friendly clothing for generation Y & Z M Abrar, MM Sibtain, R Shabbir Cogent Business & Management 8 (1), 1997247, 2021 | 32 | 2021 |
| Organizational politics and workplace deviance in unionized settings: Mediating role of job stress and moderating role of resilience M Bashir, M Abrar, M Yousaf, S Saqib, R Shabbir Psychology Research and Behavior Management, 943-959, 2019 | 32 | 2019 |
| Linking organizational cronyism to deviant workplace behavior: Testing the mediating role of employee negligence in Pakistani higher education institutions S Shaheen, M Abrar, S Saleem, R Shabbir, S Zulfiqar International Journal of Leadership in Education 26 (3), 427-449, 2023 | 24 | 2023 |
| Consumer attitude and purchase intention towards organic textile products M Abrar, SA Baig, M Bashir, R Shabbir, M Ayub Amazonia investiga 7 (17), 472-485, 2018 | 21 | 2018 |
| Job-related and nonjob-related gossips among low-ranked employees in unionized service organization M Bashir, R Shabbir, S Saleem, M Abrar, S Saqib, SH Gill Frontiers in Psychology 11, 994, 2020 | 19 | 2020 |
| Role of personality and social factors towards purchase of luxury clothing in online settings: Moderating role of vanity M Abrar, M Bashir, R Shabbir, M Haris, S Saqib European Online Journal of Natural and Social Sciences: Proceedings 8 (1 (s …, 2019 | 19 | 2019 |
| The relationship of brand equity dimensions: A case study of Samsung brand in Thailand Z Jing, C Pitsaphol, R Shabbir European Journal of Business and Management 6 (16), 182-189, 2014 | 19 | 2014 |
| Determinants of investment behavior in mutual funds: Evidence from Pakistan S Saleem, F Mahmood, M Usman, M Bashir, R Shabbir Frontiers in Psychology 12, 666007, 2021 | 17 | 2021 |
| How perceived institutional pressures impact market orientation: An empirical study of Chinese manufacturing firms J Zhang, Y Jiang, R Shabbir, Y Duan Asia Pacific Journal of Marketing and Logistics 27 (2), 267-293, 2015 | 17 | 2015 |
| Workplace interactional demands and work-family enrichment: an investigation from the service sector S Solat, M Abrar, R Shabbir, M Bashir, S Saleem, S Saqib Frontiers in Psychology 11, 536139, 2020 | 15 | 2020 |
