Pengaruh Adopsi Teknologi Layanan Uang Elektronik Telkomsel Cash Menggunakan Pendekatan Utaut 2 B Ramdhani, I Rachmawati, F Prabowo eProceedings of Management 4 (1), 2017 | 23 | 2017 |
Hedonic Shopping Motivation Terhadap Impulse Buying DF Wahyuni, I Rachmawati Jurnal Riset Bisnis Dan Manajemen 11 (2), 59-65, 2018 | 19 | 2018 |
Analysis factors influencing the adoption of mobile payment using the UTAUT2 model (a case study of OVO in Indonesia) EL Anggraini, I Rachmawati International Journal of Scientific Research and Engineering Development 2 …, 2019 | 14 | 2019 |
Influence of the Use of Brands in a Foreign Language (English) on the Purchase Decision Process of Cosmetic Products Made in Indonesia I Rachmawati, P Sary, Fetty, R Perdani, Dika Pertanika Journal of Social Sciences & Humanities 24 (Universiti Putra …, 2016 | 11 | 2016 |
Analyzing Factors Influencing Continuance Intention Of E-wallet Adoption Using Utaut 2 Model (a Case Study Of Dana In Indonesia) T Raihan, I Rachmawati eProceedings of Management 6 (2), 2019 | 10 | 2019 |
Analisis aisas (attention, interest, search, action, share) pada pengguna asus zenfone di Indonesia H Prasetyo, I Rachmawati eProceedings of Management 3 (3), 2016 | 9 | 2016 |
Pengaruh Customer Relationship Management (Crm) Terhadap Loyalitas Pelanggan English First Samarinda the Effect of Customer Relationship Management (Crm) on Customer’S Loyalty … KF Fardhani, I Rachmawati, FS Prabowo E-Proceeding of Management 3 (2), 986-989, 2016 | 9 | 2016 |
Peranan Karakteristik Dan Psikologi Konsumen Terhadap Keputusan Pembelian Kembali Produk Pakaian Melalui Instagram GP Caraka, I Rachmawati eProceedings of Management 2 (1), 2015 | 8 | 2015 |
Pengaruh website quality terhadap impulse buying dengan dimensi shopping value sebagai variabel mediasi (studi pada konsumen E-commerce shopee) AK Dewi, I Rachmawati Jurnal Mitra Manajemen 4 (9), 1276-1286, 2020 | 7 | 2020 |
Analysis of factors influencing adoption of mobile banking in Indonesia AI Zulfauzy, I Rachmawati International Journal of Science and Research (IJSR) 7 (2), 868-874, 2018 | 7 | 2018 |
Pengaruh 4 P (product, Price, Promotion & Place) Bauran Pemasaran Terhadap Keputusan Pembelian Produk Susu Zee Di Kota Bekasi A Sevrillia, I Rachmawati eProceedings of Management 3 (2), 2016 | 7 | 2016 |
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Low Cost Carrier Airlines Airasia Indonesia Pada Periode Januari-Juni Tahun 2011 A Mahendra, I Rachmawati Skripsi Fakultas Ekonomi dan Bisnis, Universitas Telkom, 2012 | 7 | 2012 |
Pengaruh Ekuitas Merek Terhadap Minat Beli Ulang Produk Wardah Pada Generasi Y. JURNAL SeMaRaK, 4 (2), 98 S Dwinanda, I Rachmawati https://doi. org/10.32493/smk. v4i2 10994, 2021 | 6 | 2021 |
The Roles of Switching Barriers and Corporate Image between user Experience and Loyalty in Indonesia Mobile Network Operators I Rachmawati, Z Mohaidin International Journal of Science and Management Studies 2 (1), 48-57, 2019 | 6 | 2019 |
Pengaruh Kualitas Produk Smartphone Samsung Berbasis Android Terhadap Kepuasan Konsumen Dalam Menggunakan Produk Samsung Galaxy S4 (Studi Di Bandung Tahun 2014) AN Al Ardi, I Rachmawati eProceedings of Management 1 (3), 2014 | 6 | 2014 |
Service quality role on customer’s loyalty of Indonesia internet service provider during Covid-19 I Rachmawati Jurnal Manajemen dan Pemasaran Jasa 13 (2), 167-180, 2020 | 5 | 2020 |
Behavioral Intention of Consumer towards The Existence of Go-Food N Nastiti, I Rachmawati Jurnal Manajemen Dan Bisnis Performa 16 (2), 2019 | 5 | 2019 |
Pengaruh User Experience Terhadap Customer Satisfaction Pada Pengguna Operator Seluler Di Indonesia M Yulianti, I Rachmawati eProceedings of Management 4 (2), 2017 | 5 | 2017 |
Analisis Kualitas Pelayanan Pada Gojek Bandung Analysis of Service Quality At Gojek Bandung M Fachrurrozy, I Rachmawati E-Proceeding Of Management 4 (3), 2506-2510, 2017 | 5 | 2017 |
Pengaruh Kualitas Layanan Terhadap Kepuasan Pelanggan Dan Dampaknya Terhadap Switching Intention Pengguna Jasa Rumah Kos Di Kawasan Telkom University Tahun 2014.(Studi Pada … NY Gusasi, I Rachmawati eProceedings of Management 1 (3), 2014 | 5 | 2014 |