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Vai Shiem Leong
Vai Shiem Leong
Senior Assistant Professor in marketing, Universiti Brunei Darussalam
Verified email at ubd.edu.bn
Title
Cited by
Cited by
Year
Consumer knowledge and religious rulings on products: Young Muslim consumer’s perspective
N Muhamad, VS Leong, D Mizerski
Journal of Islamic Marketing 7 (1), 74-94, 2016
842016
Does the country of origin of a halal logo matter? The case of packaged food purchases
N Muhamad, VS Leong, N Md Isa
Review of International Business and Strategy 27 (4), 484-500, 2017
802017
Measuring religiosity among Muslim consumers: observations and recommendations
MT Salam, N Muhamad, VS Leong
Journal of Islamic Marketing 10 (2), 633-652, 2019
572019
Communicating value to enhance service visualization
VS Leong, S Hibbert, C Ennew
Journal of Services marketing 32 (6), 645-656, 2018
202018
Muslim millennials’ attitudes towards fashion advertising
MT Salam, N Muhamad, VS Leong
International Journal of Advertising 38 (5), 796-819, 2019
122019
Corporate image as an enabler of customer retention
VS Leong, DMH Ahady, N Muhamad
International Journal of Quality and Service Sciences 14 (3), 486-503, 2022
112022
Healthcare quality for Muslims: TCCM and TSR frameworks analyses
S Islam, N Muhamad, VS Leong
Journal of Islamic Marketing 14 (3), 775-798, 2023
72023
Attitudes toward advertising in Brunei Darussalam
MT Salam, N Muhamad, VS Leong
Journal of Business and Economic Analysis 1 (01), 81-99, 2018
42018
Brunei Darussalam: consumption and marketing in an Islamic monarchy
LV Shiem, TS Ee
Handbook of Markets and Economies: East Asia, Southeast Asia, Australia, New …, 2016
42016
Religion standard of product quality and certification: The case of Muslim consumers’ perceptions of halal logos
VS Leong, N Muhamad
MAGScholar Annual Conference, Jogjakarta: Marketing In Asia Group, 2014
32014
Customer perceived quality of life in provider value cocreation: The mediating role of customer value cocreation and the moderating role of customer emotions
S Islam, N Muhamad, M Rokonuzzaman, P Iyer, VS Leong
Journal of Consumer Behaviour 23 (1), 186-202, 2024
22024
Value co-creation in the social media platform: The perspectives of organisations and prosumers
S Islam, N Muhamad, VS Leong, WH Sumardi
Digitalisation and organisation design, 137-155, 2022
22022
Modesty in Islamic fashion marketing communications in ASEAN
MT Salam, NB Muhamad, VS Leong
Muslim Piety as Economy, 169-188, 2019
22019
Muslim consumers' attitudes toward fashion advertising: a conceptual framework
MT Salam, N Muhamad, VS Leong
International Journal of Islamic Marketing and Branding 3 (3), 245-264, 2018
22018
Cue utilisation theory: A multidimensional measurement on perceived quality of Asian automobile brands
VS Leong, N Muhamad, WH Sumardi
Australia & New Zealand Marketing Academy Conference, University of Auckland …, 2013
22013
Services advertising effectiveness: an investigation into means-end chain connectivity and consumer visualisation of services
VS Leong
University of Nottingham, 2009
22009
Social comparison orientation and religious commitment influence on outbound travel intentions
N Muhamad, S Islam, VS Leong
Asia Pacific Journal of Tourism Research 27 (11), 1144-1166, 2022
12022
Brunei Halal Tourism Outlook
N Muhamad, VS Leong, M Masri
The Routledge Handbook of Halal Hospitality and Islamic Tourism, 180-190, 2019
12019
Capitalizing on Ethical Corporate Identity to Competitively Position Brands
VS Leong, KCP Low
Business Journal for Entrepreneurs 2012 (4), 104-119, 2012
12012
National philosophy and religion on corporate social responsibility/public relations initiatives: a case study of Islamic influence in Brunei business system
VS Leong, Z Sarabia-Panol, N Muhamad
Asian Journal of Business Ethics, 1-29, 2024
2024
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