| Modeling employee-based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance A Poulis, Z Wisker Journal of Product & Brand Management 25 (5), 490-503 DOI: 10.1108/JPBM-04 …, 2016 | 88 | 2016 |
| Emotional Intelligence and Sales Performance. A Myth or Reality? ZL Wisker, A Poulis International Journal of Business and Society 16 (2), 185-200, 2015 | 76 | 2015 |
| Marketing a destination brand image to Muslim tourists: Does accessibility to cultural needs matter in developing brand loyalty? ZL Wisker, D Kadirov, J Nizar Journal of Hospitality & Tourism Research, 1-22, 2020 | 43 | 2020 |
| Examining relationship quality in e-tailing experience: A moderated mediation model ZL Wisker Marketing Intelligence & Planning 38 (7), 863-876, 2020 | 41 | 2020 |
| The effect of fake news in marketing halal food: a moderating role of religiosity ZL Wisker Journal of Islamic Marketing 12 (3), 558-575, 2021 | 37 | 2021 |
| Emotional intelligence–sales performance relationship: A mediating role of adaptive selling behaviour ZL Wisker, A Poulis International Journal of Management and Economics 43 (1), 32-52, 2014 | 37 | 2014 |
| Modelling P2P Airbnb online host advertising effectiveness: the role of emotional appeal information completeness creativity and social responsibility ZL Wisker, D Kadirov, C Bone International Journal of Culture, Tourism and Hospitality Research 13 (4 …, 2019 | 29 | 2019 |
| The effect of religiosity and personality on work ethics: A case of Muslim managers ZL Wisker, V Rosinaitė Science journal of business and management: Special issue: Ethical …, 2016 | 19 | 2016 |
| Environmental orientation and employee-based brand equity in 4 to 5-star hotels ZL Wisker, P Kwiatek Anatolia 30 (3), 404-416, 2019 | 13 | 2019 |
| The effects of environmental orientation on firm performance and a mediating role of employee-based brand equity: A comparative study ZL Wisker, P Kwiatek International Journal of Applied Business and International Management …, 2018 | 12 | 2018 |
| Religiosity and sustainable practices in small to medium-sized businesses: A mixed-method analysis ZL Wisker, B Muniapan, V Rosinaite Malaysian Journal of Business and Economics 6 (2), 147-168, 2019 | 11 | 2019 |
| The effect of religiosity, spirituality and family power influence on family business sustainable values ZL Wisker, V Rosinaite, B Muniapan Journal of Asia Entrepreneurship and Sustainability 15 (1), 172-211, 2019 | 10 | 2019 |
| The effect of fake news on anger and negative word-of-mouth: moderating roles of religiosity and conservatism ZL Wisker, R McKie Journal of Marketing Analytics 9 (1), 144-153, 2021 | 9 | 2021 |
| The effect of personality, emotional intelligence and social network characteristics on sales performance: The mediating roles of market intelligence use, adaptive selling … ZL Wisker University of Waikato, 2011 | 8 | 2011 |
| The management of funds of zakat, sadaqat and waqf and their contribution toward Muslim educational purposes in Malaysia Z Zainuddin Islamic Internstional University of Malaysia, Kuala Lumpur, 1998 | 6* | 1998 |
| Modelling managers' and subordinates' ethical behavior on performance H Zaim, ZL Wisker, A Acikgoz International Journal of Business Governance and Ethics 15 (2), 129-152, 2021 | 5 | 2021 |
| Marketing mobile payment to baby boomers during COVID-19 pandemic: The role of emotional appeal, advertising creativity and perceived value ZL Wisker Journal of Marketing Communications 29 (6), 535-557, 2023 | 3 | 2023 |
| The impact of extraversion, agreeableness and emotional stability on sales performance: A comparative study between Muslim and non-Muslim account managers. L Wisker Journal of Business and Research Policy 7 (2), 96-111, 2012 | 2 | 2012 |
| The impact of personality traits on sales performance: A comparative study between Muslim and non-Muslim managers L Wisker Eastern Institute of Technology, 2011 | 2 | 2011 |
| Inclusive marketing: Muslims’ influence on marketers' behaviour in non-Muslim majority country: evidence from New Zealand ZL Wisker Journal of Islamic Marketing 14 (12), 3208-3227, 2023 | 1 | 2023 |
Athanasios PoulisUniversity of PatrasVerified email at upatras.gr
