| The social uses of advertising: An ethnographic study of adolescent advertising audiences M Ritson, R Elliott Journal of Consumer research 26 (3), 260-277, 1999 | 698 | 1999 |
| Managerial and customer costs of price adjustment: direct evidence from industrial markets MJ Zbaracki, M Ritson, D Levy, S Dutta, M Bergen Review of Economics and statistics 86 (2), 514-533, 2004 | 646 | 2004 |
| Pricing as a strategic capability S Dutta, M Bergen, D Levy, M Ritson, M Zbaracki MIT Sloan Management Review 43 (3 (April 15, 2002)), 61-66, 2002 | 200 | 2002 |
| Marketing and HE collaborate to harness employer brand power M Ritson Marketing 24 (10), 24, 2002 | 166 | 2002 |
| Meaning matters S Puntoni, JE Schroeder, M Ritson Journal of Advertising 39 (2), 51-64, 2010 | 159 | 2010 |
| Everyday advertising context: An ethnography of advertising response in the family living room L Jayasinghe, M Ritson Journal of Consumer Research 40 (1), 104-121, 2013 | 100 | 2013 |
| Marketing heretics: resistance is/is not futile M Ritson, S Dobscha Advances in consumer research 26, 159-159, 1999 | 100 | 1999 |
| Post-structuralism and the dialectics of advertising: discourse, ideology, resistance R Elliott, M Ritson Consumer research: Postcards from the edge 190, 219, 1997 | 95 | 1997 |
| A model of advertising literacy: the praxiology and co-creation of advertising meaning M Ritson, R Elliott Proceedings of the 24th Conference of the European Marketing Academy, 1035-54, 1995 | 80 | 1995 |
| Shattering the myth of costless price changes M Bergen, M Ritson, S Dutta, D Levy, M Zbaracki European Management Journal 21 (6), 663-669, 2003 | 68 | 2003 |
| Reframing Ikea: Commodity-Signs, Consumer Creativity and The Social/Self Dialectic. M Ritson, R Elliott, S Eccles Advances in consumer research 23 (1), 1996 | 66 | 1996 |
| Should you launch a fighter brand? M Ritson Harvard Business Review 87 (10), 2009 | 60 | 2009 |
| Practicing Existential Consumption: The Lived Meaning of Sexuality in Advertising. R Elliott, M Ritson Advances in Consumer Research 22 (1), 1995 | 52 | 1995 |
| Fakes can genuinely aid luxury brands M Ritson Marketing 25, 21, 2007 | 40 | 2007 |
| Ties that bind: Brands, consumers and businesses P Barwise, A Dunham, M Ritson Brand New, V&A Publications, London, 71-108, 2000 | 40 | 2000 |
| Advertising literacy and the social signification of cultural meaning M Ritson, R Elliott ACR European Advances, 1995 | 38 | 1995 |
| If ‘Black Lives Matter’to brands, where are your black board members? M Ritson Marketing Week 3, 2020 | 28 | 2020 |
| The managerial and customer dimensions of the cost of price adjustment: Direct evidence from industrial markets M Zbaracki, M Ritson, D Levy, S Dutta, M Bergen Unpublished manuscript, 2000 | 22 | 2000 |
| Amazon has seen the future of predictability M Ritson Marketing Week 10, 2014 | 13 | 2014 |
| Social media is for people, not brands M Ritson Marketing Week, marketingweek. co. uk, 2010 | 13 | 2010 |
Daniel LevyWilliam Gittes Professor of Economics, Bar-Ilan University, and Adjunct Professor, Emory UniversityVerified email at biu.ac.il
