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Dr. Anjala S. Krishen
Dr. Anjala S. Krishen
Mel Larson Endowed Chair of Marketing; Professor & Dept. Chair, Marketing & International Business
Verified email at unlv.edu - Homepage
Title
Cited by
Cited by
Year
Setting the future of digital and social media marketing research: Perspectives and research propositions
YK Dwivedi, E Ismagilova, DL Hughes, J Carlson, R Filieri, J Jacobson, ...
International journal of information management 59, 102168, 2021
18592021
Metaverse marketing: How the metaverse will shape the future of consumer research and practice
YK Dwivedi, L Hughes, Y Wang, AA Alalwan, SJ Ahn, J Balakrishnan, ...
Psychology & Marketing 40 (4), 750-776, 2023
3102023
A broad overview of interactive digital marketing: A bibliometric network analysis
AS Krishen, YK Dwivedi, N Bindu, KS Kumar
Journal of Business Research 131, 183-195, 2021
2362021
Modeling regret effects on consumer post‐purchase decisions
M Bui, AS Krishen, K Bates
European Journal of Marketing 45 (7/8), 1068-1090, 2011
2062011
When is enough, enough? Investigating product reviews and information overload from a consumer empowerment perspective
H Hu, AS Krishen
Journal of Business Research 100, 27-37, 2019
1672019
The generation of virtual needs: Recipes for satisfaction in social media networking
AS Krishen, O Berezan, S Agarwal, P Kachroo
Journal of Business Research 69 (11), 5248-5254, 2016
1632016
Understanding Chinese tourists' food consumption in the United States
K Wu, C Raab, W Chang, A Krishen
Journal of Business Research 69 (10), 4706-4713, 2016
1092016
The pursuit of virtual happiness: Exploring the social media experience across generations
O Berezan, AS Krishen, S Agarwal, P Kachroo
Journal of Business Research 89, 455-461, 2018
1032018
This event is me!: How consumer event self-congruity leverages sponsorship
AG Close, AS Krishen, MS Latour
Journal of Advertising Research 49 (3), 271-284, 2009
1012009
Web site success metrics: Addressing the duality of goals
F Bélanger, W Fan, LC Schaupp, A Krishen, J Everhart, D Poteet, ...
Communications of the ACM 49 (12), 114-116, 2006
1002006
Signaling green! firm ESG signals in an interconnected environment that promote brand valuation
MT Lee, RL Raschke, AS Krishen
Journal of Business Research 138, 1-11, 2022
982022
Quality of college life (QCL) of students: Further validation of a measure of well-being
MJ Sirgy, DJ Lee, S Grzeskowiak, GB Yu, D Webb, K El-Hasan, ...
Social Indicators Research 99, 375-390, 2010
952010
The state of marketing analytics in research and practice
D Iacobucci, M Petrescu, A Krishen, M Bendixen
Journal of Marketing Analytics 7, 152-181, 2019
932019
Exploring social motivations for brand loyalty: Conformity versus escapism
LI Labrecque, AS Krishen, S Grzeskowiak
Journal of Brand Management 18, 457-472, 2011
872011
Fear advertisements: Influencing consumers to make better health decisions
AS Krishen, M Bui
International Journal of Advertising 34 (3), 533-548, 2015
772015
Exploring loneliness and social networking: Recipes for hedonic well-being on Facebook
O Berezan, AS Krishen, S Agarwal, P Kachroo
Journal of Business Research 115, 258-265, 2020
722020
What’s in a word? Building program loyalty through social media communication
C Raab, O Berezan, AS Krishen, S Tanford
Cornell Hospitality Quarterly 57 (2), 138-149, 2016
722016
A power-responsibility equilibrium framework for fairness: Understanding consumers' implicit privacy concerns for location-based services
AS Krishen, RL Raschke, AG Close, P Kachroo
Journal of Business Research 73, 20-29, 2017
702017
Understanding the components of information privacy threats for location-based services
RL Raschke, AS Krishen, P Kachroo
Journal of Information Systems 28 (1), 227-242, 2014
592014
Understanding the power of hope and empathy in healthcare marketing
E Kemp, M Bui, A Krishen, PM Homer, MS LaTour
Journal of Consumer Marketing 34 (2), 85-95, 2017
562017
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