| Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms: The role of salesperson self-determination needs OS Itani, A Kalra, J Riley Information & Management 59 (3), 103621, 2022 | 51 | 2022 |
| Sustaining customer engagement through social media brand communities J Riley Journal of Global Scholars of Marketing Science 30 (4), 344-357, 2020 | 29 | 2020 |
| Connecting with Gen Z: Using interactive improv games to teach soft skills J Riley, K Nicewicz Marketing Education Review 32 (2), 97-104, 2022 | 13 | 2022 |
| United States Education Structure is Under Stress: Exploring the Destabilization of Academia's System Settings J Riley, MM Bryant, K Nicewicz-Scott, A Watson, T Turner-Henderson Journal of Macromarketing, 02761467231222540, 2024 | 2 | 2024 |
| Leveraging NeuroIS Tools to Understand Consumer Interactions with Social Media Content J Riley, AB Randolph Information Systems and Neuroscience: NeuroIS Retreat 2021, 56-62, 2021 | 2 | 2021 |
| Integrating technology within the sales-service ecosystem: the emergent sales techno-ecosystem C Bauer, JM Galvan, T Hancock, GK Hunter, CA Nelson, J Riley, ... European Journal of Marketing, 2023 | 1 | 2023 |
| INCREASING STUDENT ENGAGEMENT & CONTRIBUTIONS: INTRODUCING THE SEMESTER-LONG PARTICIPATION COMPETITION P Peña, J Riley, N Davis Marketing Education Review, 1-8, 2024 | | 2024 |
| CAN YOU FIND THE MARKETING IN THE MUSIC? AN INTERACTIVE CONCEPT-MATCHING ACTIVITY MM Bryant, J Riley Marketing Education Review, 1-7, 2024 | | 2024 |
| Ready, set, go! Deploying the social listening stoplight activity to teach marketing analytics using qualitative techniques MM Bryant, J Riley, T Turner-Henderson, D Purnell Journal of Marketing Analytics, 1-13, 2024 | | 2024 |
| Is Relationship Marketing Still Relevant? A Concept Analysis: An Abstract J Riley, K Nicewicz Academy of Marketing Science Annual Conference, 361-362, 2022 | | 2022 |
| Evaluating the Impact of Technology on Professional Sales: An Abstract J Riley Academy of Marketing Science Annual Conference, 155-156, 2022 | | 2022 |
| THE EVOLUTION OF SALES: ASSESSING THE INTEGRATION OF SOCIAL SELLING INTO PROFESSIONAL SALES AND THE SALES CYCLE J Riley, BN Rutherford, A Randolph, S Sleep | | 2021 |
| VALUE CO-CREATION THROUGH SOCIALCRM: THE ROLE OF SALESPERSON KNOWLEDGE AND NEEDS OS Itani, J Riley, A Kalra 2020 AMA Summer Academic Conference, 582, 2020 | | 2020 |
Omar S. Itani, Ph.D.Assistant Professor of Marketing - University of Texas Rio Grande ValleyVerified email at utrgv.edu
