| N., &. I.(2020). Brand Ambassador Performance and the Effect to Consumer Decision Using VisCAP Model on Online Marketplace in Indonesia EM Fitrianto Sriwijaya International Journal of Dynamic Economics and Business 4 (1), 21, 0 | 34 | |
| Peran celebrity endorser dalam membentuk perceive value dan purchasing intention I Daud, ME Fitrianto Jurnal Manajemen dan Bisnis Sriwijaya 13 (3), 359-376, 2015 | 28 | 2015 |
| Pelatihan Pemanfaatan Platform Penjualan dalam Meningkatkan Kinerja UMKM di Kecamatan Ilir Barat II Kota Palembang D Yunita, W Nailis, A Maulana, ME Fitrianto Jurnal Nusantara Mengabdi 2 (2), 109-116, 2023 | 11 | 2023 |
| Ketika cinta hadir: Pengaruh Brand Love terhadap EWOM dan Loyalitas Merek EM Fitrianto, W Nailis, S Karim Jurnal Manajemen Dan Bisnis Sriwijaya 19 (2), 117-128, 2021 | 6 | 2021 |
| Pendampingan Penerapan Digital Marketing bagi Pelaku UMKM di Desa Kotadaro II, Kabupaten Ogan Ilir, Provinsi Sumatera Selatan Y Karimudin, MI Hadjri, ME Fitrianto, H Satria Jurnal Abdi Masyarakat Indonesia 2 (3), 899-906, 2022 | 5 | 2022 |
| Types of Endorsers and its Effect on Consumer Behavior of Convenience Goods (Case study: Student in Palembang, Indonesia) E Fitrianto, I Daud, W Nailis Jurnal manajemen dan bisnis sriwijaya 15 (4), 197-207, 2017 | 5 | 2017 |
| Tema Humor Pada Iklan Serta Pengaruhnya Terhadap Pemahaman Pesan Iklan dan Buying Readiness Stages D Yunita, E Fitrianto, Nofiawaty Jurnal Manajemen dan Bisnis Sriwijaya 15 (2), 127-137, 2017 | 5 | 2017 |
| Brand Ambassador and the Effect to Consumer Decision on Online Marketplace in Indonesia N Nofiawaty, EM Fitrianto, I Iisnawati SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS, 21-30, 2020 | 3 | 2020 |
| Comparing the Determining Factor on Consumer Visits at Convenience Store in Palembang E Fitrianto, I Daud THE 1st INTERNATIONAL CONFERENCE ON SOCIAL & POLITICAL DEVELOPMENT 1 …, 2017 | 3 | 2017 |
| †œAnalisa Sikap Terhadap Elemen Ekuitas Merek Serta Pengaruhnya Terhadap Keputusan Konsumen Pada Nasabah PT Bank Pembangunan Daerah Sumatera Selatan Untuk Kabupaten Magetan†E Fitrianto Skripsi. Universitas Sriwijaya, 2005 | 3 | 2005 |
| The Effect of Satisfaction and Brand Connection to Brand Love W Nailis, Z Wahab, M Saggaff, S Karim, ME Fitrianto 7th Sriwijaya Economics, Accounting, and Business Conference (SEABC 2021 …, 2022 | 2 | 2022 |
| Perbandingan Pengaruh Peran Endorser Terhadap Persepsi Nilai dan Maksud Beli Antara Celebrity Endorser dan Created Spokesperson ME Fitrianto, N Diah Konferensi Riset Manajemen 20 (9), 1-19, 2016 | 2 | 2016 |
| Imagine it happening to my classmates: using video testimonials as a social marketing intervention in adolescent smoking cessation programs ME Fitrianto, BS Dharmmesta, BM Purwanto Cogent Business & Management 11 (1), 2321927, 2024 | 1 | 2024 |
| Analisis Faktor Konsumen Menggunakan Electronic Shopping Lazada di Kota Palembang EM Fitrianto, W Nailis, I Iisnawati, S Karim Jurnal Manajemen dan Bisnis Sriwijaya 21 (1), 1-12, 2023 | 1 | 2023 |
| The Effect of Content Feeding on Electronic Word of Mouth (E-WOM) Activities Mediatedby Information Dissemination Z Wahab, EM Fitrianto, A Hanafi Jurnal Manajemen Indonesia 22 (2), 128-144, 2022 | 1 | 2022 |
| Brand Positioning pada Hypermarket di Kota Palembang E Fitrianto, N Ahmad, I Daud Jurnal Manajemen dan Bisnis Sriwijaya 14 (4), 499-514, 2016 | 1 | 2016 |
| The segmentation of facebook users in Palembang–Indonesia D Natalisa, ES Margianti, W Nailis, E Fitrianto Cambridge Conference Business & Economics, 2014 | 1 | 2014 |
| Study Protocol: Using Video Testimonials as a School-Based Social Marketing Intervention in Adolescent Smoking Cessation Programs ME Fitrianto, BS Dharmmesta, BM Purwanto | | 2024 |
| Conveying The Negative Health Consequences of Smoking For The Development of School-Based Social Marketing Programs: An Experimental Study ME Fitrianto, BS Dharmmesta, BM Purwanto SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS, 343-358, 2023 | | 2023 |
| Dataset from two pilot studies: the effect of emotional and motivational factors on peer support in context of adolescent smoking cessation program, evidence from Indonesia ME Fitrianto, BS Dharmmesta, BM Purwanto F1000Research 12, 1581, 2023 | | 2023 |
Islahuddin DaudUniversitas SriwijayaVerified email at unsri.ac.id
