| Manajemen Bisnis V Gaffar Bandung: Alfabeta, 2007 | 303 | 2007 |
| CRM dan MPR hotel V Gaffar Bandung: Alfabeta, 2007 | 126 | 2007 |
| Customer Relationship Management and Marketing Public Relations G Vanessa Bandung: Alfabeta, 2007 | 105 | 2007 |
| Analisis bibliometrik perkembangan penelitian penggunaan pembayaran seluler dengan vosviewer F Effendy, V Gaffar, R Hurriyati, H Hendrayati Jurnal Interkom: Jurnal Publikasi Ilmiah Bidang Teknologi Informasi Dan …, 2021 | 72 | 2021 |
| Like, tag and share: bolstering social media marketing to improve intention to visit a nature-based tourism destination V Gaffar, B Tjahjono, T Abdullah, V Sukmayadi Tourism Review 77 (2), 451-470, 2022 | 60 | 2022 |
| Innovation and marketing performance of womenpreneur in fashion industry in Indonesia H Hendrayati, V Gaffar Procedia-Social and Behavioral Sciences 219, 299-306, 2016 | 55 | 2016 |
| The impact of word of mouth and university reputation on student decision to study at university D Harahap, R Hurriyati, V Gaffar, D Amanah Management science letters 8 (6), 649-658, 2018 | 45 | 2018 |
| Effect of price and product completeness to consumer purchase decision at Tokopedia. com D Amanah, R Hurriyati, V Gaffar, AA Layla, DA Harahap Proceedings of the 2nd Global Conference on Business, Management and …, 2017 | 41 | 2017 |
| Comparative study of tourist characteristics on cultural heritage tourism sites: survey on tourist in Indonesia and Thailand heritage sites V Gaffar, HP Wetprasit, D Setiyorini Journal of Tourism, Hospitality & Culinary Arts (JTHCA) 3 (3), 53-68, 2011 | 36 | 2011 |
| A study of outdoor recreation motivation and activity preferences V Gaffar, Y Yuniawati, O Ridwanudin Journal of Southwest Jiaotong University 54 (3), 2019 | 35 | 2019 |
| Effect of Market Orientation on Business Performance in MSMEs as Mediating by Dinamic Marketing Capabilities. A Riswanto, R Hurriyati, LA Wibowo, V Gaffar Quality-Access to Success 20 (172), 2019 | 33 | 2019 |
| Effect of word of mouth on students decision to choose studies in college DA Harahap, R Hurriyati, V Gaffar, LA Wibowo, D Amanah 1st International Conference on Islamic Economics, Business, and …, 2017 | 30 | 2017 |
| Unfolding the impacts of a prolonged COVID-19 pandemic on the sustainability of culinary tourism: Some insights from micro and small street food vendors V Gaffar, B Tjahjono, T Abdullah, M Sari, R Rofaida Sustainability 14 (1), 497, 2022 | 29 | 2022 |
| Empirical Assessment of the Role of Product Innovation in Dynamic Marketing Capabilities and Company Performance. A Riswanto, R Hurriyati, LA Wibowo, V Gaffar Quality-Access to Success 20 (173), 2019 | 27 | 2019 |
| Pengaruh strategi positioning museum terhadap kunjungan wisata edukasi di kota Bandung (survey segmen pasar generasi Y) V Gaffar THE Journal: Tourism and Hospitality Essentials Journal 1 (1), 15-32, 2011 | 25 | 2011 |
| The importance of the cultural and gender outlook on consumer behavior studies: An Indonesian perspective A Riswanto, E Saribanon, V Gaffar Arthatama 2 (1), 35-49, 2018 | 24 | 2018 |
| Customer Relationship Management and Marketing V Gaffar Public Relation. Bandung: Penerbit Alfabeta, 2007 | 24 | 2007 |
| The relationship between the quality of destination and tourist satisfaction: the role of destination attributes S SUMARYADI, R HURRIYATI, LA WIBOWO, V GAFFAR The Journal of Asian Finance, Economics and Business 8 (4), 929-937, 2021 | 23 | 2021 |
| Situational experience around the world: A replication and extension in 62 countries DI Lee, G Gardiner, E Baranski, International Situations Project, ... Journal of personality 88 (6), 1091-1110, 2020 | 23 | 2020 |
| Analisis e-lifestyle dan e-word of mouth terhadap repurchase intention secara online (Survei pada pelanggan produk fashion online Berrybenka di fan page Instagram) A Panigoro, A Rahayu, V Gaffar Jurnal Ilmu Manajemen & Bisnis-Vol 9 (1), 25-33, 2018 | 23 | 2018 |
