A structural look at consumer innovativeness and self‐congruence in new product purchases KO Cowart, GL Fox, AE Wilson Psychology & Marketing 25 (12), 1111-1130, 2008 | 279 | 2008 |
Feeling close from afar: The role of psychological distance in offsetting distrust in unfamiliar online retailers PR Darke, MK Brady, RL Benedicktus, AE Wilson Journal of Retailing 92 (3), 287-299, 2016 | 233 | 2016 |
Negative word of mouth can be a positive for consumers connected to the brand AE Wilson, MD Giebelhausen, MK Brady Journal of the Academy of Marketing Science, 2017 | 140 | 2017 |
A model of relational governance in reverse auctions D Pearcy, L Giunipero, A Wilson Journal of Supply Chain Management 43 (1), 4-15, 2007 | 59 | 2007 |
The Optimistic Trust Effect: Use of Belief in a Just World to Cope with Decision-Generated Threat AE Wilson, PR Darke Journal of Consumer Research 39 (October), 2012 | 48 | 2012 |
Winning the Battle but Losing the War: Ironic Effects of Training Consumers to Detect Deceptive Advertising Tactics AE Wilson, PR Darke, J Sengupta Journal of Business Ethics, 2021 | 7 | 2021 |
When Does Greenwashing Work? Consumer Perceptions of Corporate Parent and Corporate Societal Marketing Firm Affiliation PRD Andrew E. Wilson, Stacey Robinson Advances in Consumer Research 37, 931-932, 2010 | 7* | 2010 |
The defensive trust effect: consumers’ defensive use of belief in a just world to cope with decision-generated threat A Wilson, P Darke ACR North American Advances, 2011 | 1 | 2011 |
Occupational Stress and Well-Being of Persuasion Agents AE Wilson, PR Darke Examining the Role of Well-being in the Marketing Discipline 17, 51-60, 2019 | | 2019 |
The Defensive Trust Effect: Consumers' Defensive Use of Beliefs in a Just World to Cope with Consumption Threat AE Wilson York University, 2009 | | 2009 |
Airing Dirty Laundry in the Public Square: an Examination of Public Complaining A Wilson, M Giebelhausen, M Brady ACR North American Advances, 2008 | | 2008 |
Brand Loyalty as a Moderator of the Relationship between Use and Price Sensitivity AE Wilson ADVANCES IN MARKETING, 104, 2006 | | 2006 |