Kim-Shyan Fam
Kim-Shyan Fam
Chair Professor of Marketing, Victoria university of Wellington
Email yang diverifikasi di - Beranda
JudulDikutip olehTahun
The influence of religion on attitudes towards the advertising of controversial products
K Shyan Fam, DS Waller, B Zafer Erdogan
European Journal of marketing 38 (5/6), 537-555, 2004
Branding universities in Asian markets
BJ Gray, K Shyan Fam, VA Llanes
Journal of Product & Brand Management 12 (2), 108-120, 2003
Dealing with institutional distances in international marketing channels: Governance strategies that engender legitimacy and efficiency
Z Yang, C Su, KS Fam
Journal of Marketing 76 (3), 41-55, 2012
Advertising of controversial products: a cross-cultural study
DS Waller, KS Fam, B Zafer Erdogan
Journal of Consumer Marketing 22 (1), 6-13, 2005
Trust and the online relationship—an exploratory study from New Zealand
KS Fam, T Foscht, RD Collins
Tourism Management 25 (2), 195-207, 2004
Cultural values and advertising in Malaysia: views from the industry
DS Waller, K Shyan Fam
Asia Pacific Journal of Marketing and Logistics 12 (1), 3-16, 2000
Advertising controversial products in the Asia Pacific: what makes them offensive?
KS Fam, DS Waller
Journal of Business Ethics 48 (3), 237-250, 2003
Attitudes towards offensive advertising: Malaysian Muslims' views
E Cyril De Run, M Mohsin Butt, KS Fam, H Yin Jong
Journal of Islamic Marketing 1 (1), 25-36, 2010
Generation Y females online: insights from brand narratives
ML Johnstone, KS Fam, L Ruane, E Wallace
Qualitative Market Research: An International Journal, 2013
The influence of religion on Islamic mobile phone banking services adoption
S Sun, T Goh, KS Fam, Y Xue, Y Xue
Journal of Islamic Marketing 3 (1), 81-98, 2012
Business marketing in BRIC countries
S Biggemann, KS Fam
Industrial Marketing Management 40 (1), 5-7, 2011
Cultural values and effective executional techniques in advertising: A cross-country and product category study of urban young adults in Asia
KS Fam, R Grohs
International Marketing Review 24 (5), 519-538, 2007
In-store marketing: a strategic perspective
KS Fam, B Merrilees, JE Richard, L Jozsa, Y Li, J Krisjanous
Asia Pacific Journal of Marketing and Logistics 23 (2), 165-176, 2011
The role of renqing in mediating customer relationship investment and relationship commitment in China
G Shi, Y Shi, AKK Chan, MT Liu, KS Fam
Industrial Marketing Management 40 (4), 496-502, 2011
Chinese “Little Emperor”, cultural values and preferred communication sources for university choice
KC Chung, DK Holdsworth, Y Li, KS Fam
Young Consumers 10 (2), 120-132, 2009
Cultural values and personal selling: a comparison of Australian and Hong Kong retailers’ promotion preferences
K Shyan Fam, B Merrilees
International Marketing Review 15 (4), 246-256, 1998
Small business industrial buyers' price sensitivity: Do service quality dimensions matter in business markets?
F Zeng, Z Yang, Y Li, KS Fam
Industrial Marketing Management 40 (3), 395-404, 2011
Cross cultural values and the positioning of international education brands
BJ Gray, KS Fam, VA Llanes
Journal of Product and Brand Management 12 (2), 108-119, 2003
Controversial product advertising in China: perceptions of three generational cohorts
KS Fam, DS Waller, FS Ong, Z Yang
Journal of Consumer Behaviour: An International Research Review 7 (6), 461-469, 2008
Agency–client relationship factors across life-cycle stages
KS Fam, DS Waller
Journal of Relationship Marketing 7 (2), 217-236, 2008
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