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Mark R. Gleim
Mark R. Gleim
Assistant Professor of Marketing, Auburn University
Verified email at auburn.edu
Title
Cited by
Cited by
Year
Against the green: A multi-method examination of the barriers to green consumption
MR Gleim, JS Smith, D Andrews, JJ Cronin Jr
Journal of retailing 89 (1), 44-61, 2013
10582013
Green marketing strategies: an examination of stakeholders and the opportunities they present
JJ Cronin, JS Smith, MR Gleim, E Ramirez, JD Martinez
Journal of the Academy of Marketing Science 39, 158-174, 2011
9692011
Freedom from ownership: An exploration of access-based consumption
SJ Lawson, MR Gleim, R Perren, J Hwang
Journal of Business Research 69 (8), 2615-2623, 2016
3162016
Spanning the gap: an examination of the factors leading to the green gap
M Gleim, S J. Lawson
Journal of Consumer Marketing 31 (6/7), 503-514, 2014
2232014
Sharers and sellers: A multi-group examination of gig economy workers' perceptions
MR Gleim, CM Johnson, SJ Lawson
Journal of Business Research 98, 142-152, 2019
1412019
Using an old dog for new tricks: A regulatory focus perspective on consumer acceptance of RFID applications
JS Smith, MR Gleim, SG Robinson, WJ Kettinger, SHS Park
Journal of Service Research 17 (1), 85-101, 2014
522014
Blockchain: a game changer for marketers?
MR Gleim, JL Stevens
Marketing Letters 32, 123-128, 2021
452021
Revealed reader preference for marketing journals
CF Hofacker, MR Gleim, SJ Lawson
Journal of the Academy of Marketing Science 37, 238-247, 2009
432009
Decisions, decisions: variations in decision-making for access-based consumption
SJ Lawson, MR Gleim, MD Hartline
Journal of Marketing Theory and Practice 29 (3), 358-374, 2021
392021
High or low: The impact of brand logo location on consumers product perceptions
R Dong, MR Gleim
Food Quality and Preference 69, 28-35, 2018
352018
The impact of the institutional environment on green consumption in India
N Sreen, R Yadav, S Kumar, M Gleim
Journal of Consumer Marketing 38 (1), 47-57, 2020
342020
Extending the institutional environment: the impact of internal and external factors on the green behaviors of an individual
MR Gleim, JS Smith, JJ Cronin Jr
Journal of Strategic Marketing 27 (6), 505-520, 2019
322019
Is doing right all that matters in sustainability marketing? The role of fit in sustainable marketing strategies
MR Gleim, H McCullough, N Sreen, LG Pant
Journal of Retailing and Consumer Services 70, 103124, 2023
212023
When perception isn’t reality: an examination of consumer perceptions of innovation
MR Gleim, SJ Lawson, SG Robinson
Marketing Management Journal 25 (1), 16-26, 2015
182015
The impact of RFID on service organizations: a service profit chain perspective
JS Smith, L Lee, M Gleim
Managing Service Quality: An International Journal 19 (2), 179-194, 2009
182009
Why own when you can access? Motivations for engaging in collaborative consumption
JL Stevens, CM Johnson, MR Gleim
Journal of Marketing Theory and Practice 31 (1), 1-17, 2023
102023
Platform marketplaces: unifying our understanding of lateral exchange markets
MR Gleim, JL Stevens, CM Johnson
European Journal of Marketing 57 (1), 1-28, 2023
62023
An examination of cultural influences in green environmental behaviour in India and the United States
BS Gammoh, AC Koh, SC Okoroafo, M Gleim
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016
62016
From green to gold: Three essays on corporate social responsibility as a marketing strategy
MR Gleim
The Florida State University, 2011
62011
The gender earnings gap in sharing economy services: the role of price, number of stays, and guests accommodated on Airbnb
A Davidson, MR Gleim
Journal of Marketing Theory and Practice 31 (4), 490-501, 2023
42023
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