| The impact of User–Generated Content (UGC) on product reviews towards online purchasing–A conceptual framework AZ Bahtar, M Muda Procedia Economics and Finance 37, 337-342, 2016 | 275 | 2016 |
| The influence of Islamic attributes on tourist satisfaction with pull motivation as an intervening variables H Monoarfa, A Rahayu, F Adirestuty, R Abu Karim, AZ Bahtar, ... International Journal of Tourism Cities 8 (1), 140-152, 2022 | 11 | 2022 |
| An application of TAM model towards influencing online purchase intention during Covid-19 pandemic for fresh agricultural products: A preliminary findings RA Karim, A Rahayu, N Mahmud, H Monoarfa, AZ Bahtar, ZA Nazari, ... AIP Conference Proceedings 2347 (1), 2021 | 9 | 2021 |
| The Usage of Mobile Application and Customer Loyalty AZ Bahtar Journal of Fundamental and Applied Sciences 10 (5S), 639-646, 2018 | 6 | 2018 |
| The E-Servqual Effect on Mobile Stickiness Intention of E-Commerce Marketplace AZ Bahtar, G Muthusamy, ZA Yazid, S Daud Proceedings 82 (1), 34, 2022 | 5 | 2022 |
| Relationships between Service Quality, Customer Satisfaction, and Customer Loyalty towards the Introduction of Commuter Pink Coach (KTMB) AZ Bahtar, NH Zaini National Action Researches, 0 | 4* | |
| Online Consumers Buyer Behavior - Post Covid-19 H Jamian, N. F., Bahtar, A. Z., Nazari, Z. A., Mahmud, N., Karim, R. A ... International Journal of Academic Research in Business and Social Sciences …, 2021 | 2* | 2021 |
| The Influence of Customer Engagement on Emotion, Purchase Intention, and Positive User-generated Content (UGC) Spread on Instagram AZ Bahtar, M Muda, N Abd Razak Journal of Entrepreneurship and Business 8 (1), 120-130, 2020 | 2 | 2020 |
| The influence of mobile environmental cues on purchasing intention and positive user-generated content spread in instagram context AZ Bahtar Universiti Teknologi MARA, 2019 | 2 | 2019 |
| The Relationships between Mobile Environment Cues towards Mobile Purchasing Intention and Spreading Positive User-Generated Content: A Pilot Study AZ Bahtar, M Muda, NA Razak International Journal of Supply Chain Management 7 (4), 386-390, 2018 | 2 | 2018 |
| The Impact of Instagram Reels on Youths' Trust and their Holiday Intention AZ Bahtar International Journal of Academic Research in Business and Social Sciences …, 2023 | 1 | 2023 |
| Are Non-Muslim Consumers Interested in Foods with the Halal Label? F Adirestuty, MR Ramdiana, A Rahayu, H Monoarfa, AZ Bahtar, ZA Nazari, ... Advances in Economics, Business and Management Research 187, 695-699, 2021 | 1 | 2021 |
| Islamic Advertising Ethics and Its Impact on Customer Trust & Customer Loyalty towards Controversy Brands AZ Bahtar Journal of Economic & Management Perspectives 12 (1), 501-507, 2018 | 1 | 2018 |
| The influence of e-service quality towards post-purchase intention on shopee AZ Bahtar, S Daud, ZA Yazid, MAM Fazli, G Muthusamy, R Kamis, ... AIP Conference Proceedings 2799 (1), 2024 | | 2024 |
| Modeling the technology readiness index (TRI) for the adoption of mobile payment technologies during the Covid-19 pandemic G Muthusamy, AH Awang, H Harun, R Kamis, AZ Bahtar, ZA Yazid, ... AIP Conference Proceedings 2799 (1), 2024 | | 2024 |
| Motives and external factors of obtaining JAKIM halal certification among SMEs food manufacturers: A descriptive analysis ZA Nazaria, AZ Bahtar, RA Karim, NF Jamian, N Mahmud AIP Conference Proceedings 2799 (1), 2024 | | 2024 |
| Digital Banking Adoption Intention Model in Malaysia: A Pilot Study SNM Rashid, S Noranee, AZ Bahtar Information Management and Business Review 15 (3 (SI)), 244-250, 2023 | | 2023 |
| Sustainability on Adoption of Mobile Payment During Covid19: The Role of Domain Specific Innovativeness (DSI) G Muthusamy, AH Awang, H Harun, R Kamis, AZ Bahtar, ZA Yazid, ... International Journal of Academic Research in Business and Social Sciences …, 2023 | | 2023 |
| The Influence of Critical Factors Of Effective Implementation (Cfei) Towards Food Safety NF Jamian, N Mahmud, R Abu Karim, AZ Bahtar, Z Ahmad Nazari, ... European Proceedings of Finance and Economics 1 (1), 382-390, 2023 | | 2023 |
| The Influences of Mobile Application Attributes on Millennials Purchase Intention MA Ibrahim, RA Mohd Ruslan, AZ Bahtar PLS-SEM: Complication of Articles for Business Research 1, 59-79, 2022 | | 2022 |
Associate Professor Dr. Mazzini MudaSenior Lecturer, Universiti Teknologi MARA MalaysiaVerified email at uitm.edu.my
