Cheryl Burke Jarvis
Cheryl Burke Jarvis
Professor and Chair, Department of Marketing, Florida Atlantic University
Verified email at fau.edu
Title
Cited by
Cited by
Year
A critical review of construct indicators and measurement model misspecification in marketing and consumer research
CB Jarvis, SB MacKenzie, PM Podsakoff
Journal of consumer research 30 (2), 199-218, 2003
61412003
The problem of measurement model misspecification in behavioral and organizational research and some recommended solutions.
SB MacKenzie, PM Podsakoff, CB Jarvis
Journal of applied psychology 90 (4), 710, 2005
18512005
The role of customer gratitude in relationship marketing
RW Palmatier, CB Jarvis, JR Bechkoff, FR Kardes
Journal of marketing 73 (5), 1-18, 2009
7192009
Frontline employee motivation to participate in service innovation implementation
S Cadwallader, CB Jarvis, MJ Bitner, AL Ostrom
Journal of the Academy of Marketing Science 38 (2), 219-239, 2010
3242010
Customer positivity and participation in services: an empirical test in a health care context
AS Gallan, CB Jarvis, SW Brown, MJ Bitner
Journal of the Academy of Marketing Science 41 (3), 338-356, 2013
2752013
If looks could sell: Moderation and mediation of the attractiveness effect on salesperson performance
M Ahearne, TW Gruen, CB Jarvis
International Journal of Research in Marketing 16 (4), 269-284, 1999
2071999
Leveraging customers’ multiple identities: identity synergy as a driver of organizational identification
PW Fombelle, CB Jarvis, J Ward, L Ostrom
Journal of the Academy of Marketing Science 40 (4), 587-604, 2012
812012
Leveraging brand equity to attract human capital
D DelVecchio, CB Jarvis, RR Klink, BR Dineen
Marketing Letters 18 (3), 149-164, 2007
742007
et Podsakoff PM (2003)
CB Jarvis, SB Mackenzie
Critical review of construct indicators and measurement model …, 86
7386
Reaching the breaking point: a dynamic process theory of business-to-business customer defection
T Hollmann, CB Jarvis, MJ Bitner
Journal of the Academy of Marketing Science 43 (2), 257-278, 2015
472015
An exploratory investigation of consumers’ evaluations of external information sources in prepurchase search
CB Jarvis
ACR North American Advances, 1998
381998
The negative consequences of measurement model misspecification: A response to Aguirre-Urreta and Marakas
CB Jarvis, SB MacKenzie, PM Podsakoff
Mis Quarterly 36 (1), 139-146, 2012
352012
Un examen critique des indicateurs de construit et des erreurs de spécification des modèles de mesure dans la recherche en marketing et en comportement du consommateur
CB Jarvis, SB Mackenzie, PM Podsakoff
Recherche et Applications en Marketing (French Edition) 19 (1), 73-97, 2004
322004
A critical review of construct indicators and measurement model misspecification in marketing and consumer research
CB Jarvis, SB Mackenzie, PM Podsakoff
Recherche et Applications en Marketing 19 (1), 73-98, 2004
92004
Positive psychological capacities: the mystery ingredient in successful service recoveries?
C Azab, T Clark, CB Jarvis
Journal of Services Marketing, 2018
22018
Brand equity in the Human Resource Market: Extending the value of brands beyond the consumer
D DelVecchio, CB Jarvis, R Klink
American Marketing Association. Conference Proceedings 12, 69, 2001
22001
Learning (or Failing to Learn) from Experience: The Dysfunctional Implications of Counterfactual Thinking in Reviewing Past Events to Improve Marketing Performance
CB Jarvis
Indiana University, 1999
21999
Learning (or failing to learn) from experience: The dysfunctional implications of counterfactual thinking in reviewing past events to improve marketing performance.
CB Jarvis
12000
Consumers and their celebrity brands: how personal narratives set the stage for attachment
B Eng, CB Jarvis
Journal of Product & Brand Management, 2020
2020
" Frontline employee motivation to participate in service innovation implementation": Erratum.
S Cadwallader, CB Jarvis, MJ Bitner, AL Ostrom
Springer, 2010
2010
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