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Ioanna Papasolomou
Ioanna Papasolomou
Professor of Marketing
Verified email at unic.ac.cy
Title
Cited by
Cited by
Year
Building corporate branding through internal marketing: the case of the UK retail bank industry
I Papasolomou, D Vrontis
Journal of product & brand management 15 (1), 37-47, 2006
3602006
Corporate social responsibility: the way forward? Maybe not! A preliminary study in Cyprus
I Papasolomou‐Doukakis, M Krambia‐Kapardis, M Katsioloudes
European business review 17 (3), 263-279, 2005
3562005
Social media: Marketing public relations’ new best friend
I Papasolomou, Y Melanthiou
Journal of promotion management 18 (3), 319-328, 2012
3342012
Are the corporate social responsibility matters based on good intentions or false pretences? An empirical study of the motivations behind the issuing of CSR reports by UK companies
SO Idowu, I Papasolomou
Corporate Governance: The international journal of business in society 7 (2 …, 2007
2342007
Cause-related marketing: Building the corporate image while supporting worthwhile causes
M Demetriou, I Papasolomou, D Vrontis
Journal of Brand Management 17, 266-278, 2010
2322010
Using internal marketing to ignite the corporate brand: The case of the UK retail bank industry
I Papasolomou, D Vrontis
Journal of Brand Management 14 (1), 177-195, 2006
2192006
The role of employee development in customer relations: the case of UK retail banks
I Papasolomou‐Doukakis
Corporate Communications: An International Journal 7 (1), 62-76, 2002
1472002
Can internal marketing be implemented within bureaucratic organisations?
I Papasolomou
International journal of bank marketing 24 (3), 194-211, 2006
1272006
Brand and product building: the case of the Cyprus wine industry
D Vrontis, I Papasolomou
Journal of Product & Brand Management 16 (3), 159-167, 2007
1262007
Internal marketing: a qualitative study of culture change in the UK banking sector
M Kelemen, I Papasolomou
Journal of Marketing Management 23 (7-8), 746-768, 2007
1172007
Internal marketing in UK banks: conceptual legitimacy or window dressing?
I Papasolomou‐Doukakis, PJ Kitchen
International Journal of Bank Marketing 22 (6), 421-452, 2004
1172004
Innovation and cause-related marketing success: a conceptual framework and propositions
M Christofi, E Leonidou, D Vrontis, P Kitchen, I Papasolomou
Journal of Services Marketing 29 (5), 354-366, 2015
992015
Focusing on internal stakeholders to enable the implementation of organizational change towards corporate entrepreneurship: A case study from France
H Chebbi, D Yahiaoui, M Sellami, I Papasolomou, Y Melanthiou
Journal of Business Research 119, 209-217, 2020
932020
Can culture be changed? A study of internal marketing
M Kelemen, I Papasolomou-Doukakis
The Service Industries Journal 24 (5), 121-135, 2004
912004
Internal marketing in the UK retail banking sector: Rhetoric or reality
I Papasolomou-Doukakis
Journal of Marketing Management 19 (1-2), 197-224, 2003
802003
Internal marketing: a means for creating a sales or marketing orientation? The case of UK retail banks
I Papasolomou-Doukakis
Journal of Marketing Communications 8 (2), 87-100, 2002
732002
Marketing public relations: A consumer-focused strategic perspective
I Papasolomou, A Thrassou, D Vrontis, M Sabova
Journal of Customer Behaviour 13 (1), 5-24, 2014
712014
Why do employees hide their knowledge and what are the consequences? A systematic literature review
E Siachou, E Trichina, I Papasolomou, G Sakka
Journal of Business Research 135, 195-213, 2021
692021
Exploring the level of sustainability awareness among consumers within the fast-fashion clothing industry: a dual business and consumer perspective
M Papadopoulou, I Papasolomou, A Thrassou
Competitiveness Review: An International Business Journal 32 (3), 350-375, 2021
522021
Visualizing the metaphor
T Proctor, S Proctor, I Papasolomou
Journal of Marketing Communications 11 (1), 55-72, 2005
502005
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Articles 1–20