| Endorser credibility effects on Yemeni male consumer's attitudes towards advertising, brand attitude and purchase intention: The mediating role of attitude toward brand MAA Sallam, NA Wahid International Business Research 5 (4), 55, 2012 | 218 | 2012 |
| The effects of brand image and brand identification on brand love and purchase decision making: the role of WOM MA Sallam International business research 7 (10), 187, 2014 | 209 | 2014 |
| The effect of attitude toward advertisement on attitude toward brand and purchase intention MA Sallam, FA Algammash International Journal of Economics, Commerce and Management 4 (2), 509-520, 2016 | 128 | 2016 |
| The impact of brand image and corporate branding on consumer’s choice: The role of brand equity MA Sallam International Journal of Marketing Studies 8 (1), 98, 2016 | 108 | 2016 |
| The Effect of Attitude toward Advertisement on Yemeni Female Consumer’s Attitude toward Brand and Purchase Intention MS Abdulwahid, N. & Ahmed ” Global Business and Management Research. 3 (No, 1. 2011), 21-29, 2011 | 97 | 2011 |
| An investigation of corporate image effect on WOM: The role of customer satisfaction and trust MA Sallam International Journal of Business Administration 7 (3), 27-35, 2016 | 95 | 2016 |
| The impact of source credibility on Saudi consumer's attitude toward print advertisement: The moderating role of brand familiarity MAA Sallam International Journal of Marketing Studies 3 (4), 63, 2011 | 92 | 2011 |
| The effects of satisfaction and brand identification on brand love and brand equity outcome: the role of brand loyalty MA Sallam, NA Wahid European Journal of Business and Social Sciences 4 (9), 42-55, 2015 | 83 | 2015 |
| The effects of brand credibility on customers’ wom communication: The mediating role of brand commitment MA Sallam European Journal of Business and Social Sciences 4 (9), 164-176, 2015 | 64 | 2015 |
| Factors influencing Malaysian consumers’ intention to purchase green energy: The case of solar panel N Aziz, NA Wahid, MA Sallam, SK Ariffin Global Business and Management Research: An International Journal 9 (4s), 328-46, 2017 | 18 | 2017 |
| The effect of dual image (corporate and brand) on customers’ wom: The role of customer loyalty MA Sallam International Journal of Economics, Commerce and Management 3 (12), 1-17, 2015 | 11 | 2015 |
| The Impacts of Brand Trust and Brand Credibility on Indonesian Customers’ WOM Communication: The Mediating Role of Brand Commitment MA Sallam International Journal of Economics, Commerce and Management 5 (5), 227-243, 2017 | 8 | 2017 |
| Endorser credibility effects on Algerian consumer’s attitudes towards advertising and purchase intention: The mediating role of attitude toward brand MA Sallam, A Abdelfattah International Journal of Economics, Commerce and Management 5 (4), 88-106, 2017 | 5 | 2017 |
| Genetic relationships of some EGYPTIAN and YEMENI wheat varieties detected BY RAPD and ISSR markers AA Mansour, AI Tayeb, EA Eissa, MA Sallam Egypt Jounal of Plant Breed 33, 11-13, 2009 | 2 | 2009 |
| The Effects of Self Expression and Brand Image on Active Engagement: The Mediating Role of Brand Love MA Sallam International Journal of Economics, Commerce and Management 6 (12), 2018 | 1 | 2018 |
| THE INFLUENCE OF CORPORATE IMAGE, PERCEIVED SERVICE QUALITY, AND PERCEIVED VALUE TOWARD WORD OF MOUTH WITH COSTUMER SATISFACTION AS MEDIATING VARIABLE (CASE STUDY IN NATASHA … AT Rezki Jurnal Manajemen Update 7 (2), 0 | 1 | |
| 18- The Effect of Satisfaction, Brand Identification and Brand Image on Brand Love and Brand Extension: When Brand Loyalty is Mediating MA Sallam International Journal of Economics, Commerce and Management 7 (December 2019), 2019 | | 2019 |
| An Investigation of Corporate Image Effect on WOM: The Role of Customer Satisfaction and Trus AS Methaq International Journal of Business Administration 7 (3), 2016 | | 2016 |
| Endorser Credibility Effects on Consumer’s Attitude towards Advertisement and Brand: the Role of Brand Familiarity MA Sallam, C Wanbenmud | | |
| CORPORATE CREDIBILITY EFFECTS ON YEMENI MALES’CONSUMER’S ATTITUDE TOWARDS ADVERTISEMENT AND PURCHASE INTENTION MA Sallam | | |
Nabsiah Abdul WahidProfessor, Marketing, Graduate School of BusinessEmail yang diverifikasi di usm.my
