| Entrepreneurial orientation and performance of SMEs: the roles of marketing capabilities and social media usage P Susanto, ME Hoque, NU Shah, AH Candra, NMHN Hashim, ... Journal of Entrepreneurship in Emerging Economies 15 (2), 379-403, 2023 | 74 | 2023 |
| Moderating effects of perceived risk on the determinants–outcome nexus of e-money behaviour P Susanto, ME Hoque, NMHN Hashim, NU Shah, MNA Alam International Journal of Emerging Markets 17 (2), 530-549, 2020 | 54 | 2020 |
| The influence of customer value co-creation behavior on SME brand equity: An empirical analysis NA Omar, AS Kassim, NU Shah, S Shah Alam, CA Che Wel Iranian Journal of Management Studies 13 (2), 165-196, 2020 | 45 | 2020 |
| THE INFLUENCE OF SELF-EFFICACY, MOTIVATION, AND INDEPENDENCEON STUDENTS’ENTREPRENEURIAL INTENTIONS NA Omar, NU Shah, NA Hasan, MH Ali Journal of Nusantara Studies (JONUS) 4 (2), 1-28, 2019 | 30 | 2019 |
| Does Counterfeit Product Quality Lead to Involvement and Purchase Intentions? The Moderating Effects of Brand Image and Social Interaction NMHN Hashim, NU Shah, NA Omar International Journal of Economics & Management 12 (2), 14, 2018 | 13 | 2018 |
| Does perceived behavioral control mediate customers' innovativeness and continuance intention of e-money? The moderating role of perceived risk and e-security ME Hoque, P Susanto, NU Shah, H Khatimah, AA Mamun International Journal of Emerging Markets, 2023 | 9 | 2023 |
| Impact of Perceived Socially Responsible-HRM Practices on Employee Deviance Behavior ZA Rawshdeh, ZKM Makbul, NU Shah, P Susanto International Journal of Business and Management Science 9 (3), 447-466, 2019 | 5 | 2019 |
| CREDENCE AND PERSONAL FACTORS AS A DIRECT CAUSE OF BRAND EXTENSION EVALUATION: DOES PERCEIVED FIT MATTER? NU Shah, NMHN Hashim, NA Omar MALAYSIAN JOURNAL OF CONSUMER AND FAMILY ECONOMICS 21, 1-19, 2018 | 5 | 2018 |
| The effect of private label brand credibility on consumer purchase intention: the mediating role of relational variables NU Shah, R Selvaraj, NMHN Hashim, NA Omar, A Agus Middle East Journal of Management 7 (5), 471-491, 2020 | 4 | 2020 |
| IMPACT OF SOCIAL MEDIA ADDICTION ON WORK ENGAGEMENT AND JOB PERFORMANCE M Ibrahim, Y Yusra, NU Shah Polish Journal of Management Studies 25 (1), 179-192, 2022 | 3 | 2022 |
| Enterprise resource planning system integration and its effects on relationship between lean practices and organisational performances: A conceptual framework ME Hoque, NU Shah International Journal of Development and Sustainability 7 (4), 1449-1461, 2018 | 3 | 2018 |
| Antecedents and consequences of a retailers’ price image: The moderating role of pricing strategy P Susanto, ME Hoque, NU Shah, A Al Mamun, NMHN Hashim, HA Mesta, ... Cogent Business & Management 10 (3), 2256086, 2023 | 1 | 2023 |
| Examining the Effect of Credence and Personal Factors on Brand Extension Evaluation NA Omar, N Ullah Malaysia Indonesia International Conference on Economics, Management and …, 2018 | 1 | 2018 |
| Estimated Prevalence of Compulsive Buying in Malaysia: A Socio-Demographic Analysis NU Shah, NMHN Hashim, NA Omar Malaysian Journal of Consumer and Family Economics (MAJCAFE) 31, 94-124, 2023 | | 2023 |
| Examining the Effect of Credence and Personal Factors on Brand Extension Evaluation NA OMAR, NU Shah The 19th Malaysia Indonesia International Conference on Economics …, 2018 | | 2018 |
| Malaysia Obsession with Counterfeit: Does Quality Matter? NA Omar, NU Shah, NMHN Hashim The 9th International Management and Accounting Conference 2018 (IMAC9), 42, 2018 | | 2018 |
| Examining the Effect of Credence and Personal Factors on Brand Extension Evaluation NA Omar, N Ullah The 19th Malaysia Indonesia International Conference on Economics …, 0 | | |
Nik Mohd Hazrul Nik HashimUKM-Graduate School of BusinessVerified email at ukm.edu.my
