Robert W Palmatier
Title
Cited by
Cited by
Year
Factors influencing the effectiveness of relationship marketing: A meta-analysis
RW Palmatier, RP Dant, D Grewal, KR Evans
Journal of marketing 70 (4), 136-153, 2006
31892006
A comparative longitudinal analysis of theoretical perspectives of interorganizational relationship performance
RW Palmatier, RP Dant, D Grewal
Journal of marketing 71 (4), 172-194, 2007
9242007
Effect of service transition strategies on firm value
E Fang, RW Palmatier, JBEM Steenkamp
Journal of marketing 72 (5), 1-14, 2008
7402008
The role of customer gratitude in relationship marketing
RW Palmatier, CB Jarvis, JR Bechkoff, FR Kardes
Journal of marketing 73 (5), 1-18, 2009
7372009
Customer loyalty to whom? Managing the benefits and risks of salesperson-owned loyalty
RW Palmatier, LK Scheer, JBEM Steenkamp
Journal of marketing research 44 (2), 185-199, 2007
6512007
Resource-based theory in marketing
IV Kozlenkova, SA Samaha, RW Palmatier
Journal of the Academy of Marketing Science 42 (1), 1-21, 2014
6202014
Interfirm relational drivers of customer value
RW Palmatier
Journal of Marketing 72 (4), 76-89, 2008
5112008
Influence of customer participation on creating and sharing of new product value
E Fang, RW Palmatier, KR Evans
Journal of the Academy of Marketing Science 36 (3), 322-336, 2008
4622008
Relationship marketing
RW Palmatier
Marketing Science Institute, 2008
4082008
Supply chain management and retailer performance: emerging trends, issues, and implications for research and practice
S Ganesan, M George, S Jap, RW Palmatier, B Weitz
Journal of retailing 85 (1), 84-94, 2009
3822009
Poisoning relationships: Perceived unfairness in channels of distribution
SA Samaha, RW Palmatier, RP Dant
Journal of Marketing 75 (3), 99-117, 2011
3052011
Use of relationship marketing programs in building customer–salesperson and customer–firm relationships: Differential influences on financial outcomes
RW Palmatier, LK Scheer, MB Houston, KR Evans, S Gopalakrishna
International Journal of Research in Marketing 24 (3), 210-223, 2007
2982007
Trust at different organizational levels
E Fang, RW Palmatier, LK Scheer, N Li
Journal of marketing 72 (2), 80-98, 2008
2822008
Relationship velocity: toward a theory of relationship dynamics
RW Palmatier, MB Houston, RP Dant, D Grewal
Journal of Marketing 77 (1), 13-30, 2013
2652013
Achieving relationship marketing effectiveness in business-to-business exchanges
RW Palmatier, LK Scheer, KR Evans, TJ Arnold
Journal of the Academy of Marketing Science 36 (2), 174-190, 2008
2562008
Review of the theoretical underpinnings of loyalty programs
CM Henderson, JT Beck, RW Palmatier
Journal of Consumer Psychology 21 (3), 256-276, 2011
2412011
Returns on business-to-business relationship marketing investments: Strategies for leveraging profits
RW Palmatier, S Gopalakrishna, MB Houston
Marketing Science 25 (5), 477-493, 2006
2382006
The role of culture in international relationship marketing
SA Samaha, JT Beck, RW Palmatier
Journal of Marketing 78 (5), 78-98, 2014
2222014
Building, measuring, and profiting from customer loyalty
GF Watson, JT Beck, CM Henderson, RW Palmatier
Journal of the Academy of Marketing Science 43 (6), 790-825, 2015
2212015
Data privacy: Effects on customer and firm performance
KD Martin, A Borah, RW Palmatier
Journal of Marketing 81 (1), 36-58, 2017
2092017
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Articles 1–20