| An examination of the nature of trust in buyer–seller relationships PM Doney, JP Cannon Journal of marketing 61 (2), 35-51, 1997 | 12336 | 1997 |
| Understanding the influence of national culture on the development of trust PM Doney, JP Cannon, MR Mullen Academy of management review 23 (3), 601-620, 1998 | 3113 | 1998 |
| Buyer–seller relationships in business markets JP Cannon, WD Perreault Jr Journal of marketing research 36 (4), 439-460, 1999 | 2882 | 1999 |
| Buyer–supplier relationships and customer firm costs JP Cannon, C Homburg Journal of marketing 65 (1), 29-43, 2001 | 1378 | 2001 |
| Contracts, norms, and plural form governance JP Cannon, RS Achrol, GT Gundlach Journal of the academy of marketing science 28 (2), 180-194, 2000 | 1124 | 2000 |
| Building long-term orientation in buyer–supplier relationships: The moderating role of culture JP Cannon, PM Doney, MR Mullen, KJ Petersen Journal of operations management 28 (6), 506-521, 2010 | 497 | 2010 |
| Basic marketing: A marketing strategy planning approach WD Perreault, JP Cannon, EJ McCarthy (No Title), 2011 | 468 | 2011 |
| Pemasaran dasar: Pendekatan manajerial global JP Cannon, WD Perreault, EJ McCarthy Salemba Empat. Jakarta, 2008 | 437 | 2008 |
| Essentials of marketing: A marketing strategy planning approach WD Perreault Jr, JP Cannon, EJ McCarthy McGraw-Hill, 2021 | 354 | 2021 |
| Slotting allowances and fees: Schools of thought and the views of practicing managers PN Bloom, GT Gundlach, JP Cannon Journal of Marketing 64 (2), 92-108, 2000 | 327 | 2000 |
| The role of the sales force in value creation and appropriation: new directions for research CP Blocker, JP Cannon, NG Panagopoulos, JK Sager Journal of Personal Selling & Sales Management 32 (1), 15-27, 2012 | 258 | 2012 |
| Key accounts and team selling: a review, framework, and research agenda E Jones, AL Dixon, LB Chonko, JP Cannon Journal of Personal Selling & Sales Management 25 (2), 181-198, 2005 | 255 | 2005 |
| Customer satisfaction in transnational buyer–supplier relationships C Homburg, H Krohmer, JP Cannon, I Kiedaisch Journal of International Marketing 10 (4), 1-29, 2002 | 198 | 2002 |
| “Trust but verify”? The performance implications of verification strategies in trusting relationships GT Gundlach, JP Cannon Journal of the Academy of Marketing Science 38, 399-417, 2010 | 185 | 2010 |
| McCarthy, 2008 P Cannon, WD Perreault, E Jerome Pemasaran Dasar Pendekatan Manajerial Global, 2011 | 178 | 2011 |
| Some reservations about social capital EA Locke, NG Noorderhaven, JP Cannon, PM Doney, MR Mullen Academy of Management Review 24 (1), 8-11, 1999 | 153 | 1999 |
| Transaction costs, opportunism, and governance: Contextual considerations and future research opportunities A Rindfleisch, K Antia, J Bercovitz, JR Brown, J Cannon, SJ Carson, ... Marketing letters 21, 211-222, 2010 | 146 | 2010 |
| Alih Bahasa: Diana Angelica dan Ria Cahyani JP Cannon, WD Perreault Jr, J McCarthy Pemasaran Dasar-Dasar: Pendekatan Manajerial Global. Buku 2, 2008 | 145 | 2008 |
| Basic marketing: a global-managerial approach JP Cannon, WD Perreault, EJ McCarthy McGraw-Hill/Irwin, 2008 | 137 | 2008 |
| Developing a curriculum to enhance teaching of relationship marketing JP Cannon, JN Sheth Journal of Marketing Education 16 (2), 3-14, 1994 | 86 | 1994 |
Christian HomburgLehrstuhl für Business-to-Business Marketing, Sales & PricingEmail yang diverifikasi di bwl.uni-mannheim.de
