| New business model for creative agency through influencer marketing RMT Permana, MMA Rohandi, YD Nugraha Jurnal Manajemen Dan Bisnis Performa 18 (3), 11-19, 2021 | 11 | 2021 |
| Impulsive purchase behaviour of Z generation of Muslim women on TikTok shop: the application of SOR framework YD Nugraha, RMT Permana, D Hadiarti Journal of Islamic Marketing 15 (2), 493-517, 2024 | 6 | 2024 |
| Impact organizational culture on organizational commitment study of banking company in Indonesia RMT Permana Jurnal Akuntansi, Manajemen Dan Ekonomi 22 (3), 37-43, 2021 | 6 | 2021 |
| Peningkatan Ekonomi Melalui Pengolahan Tepung Mocaf Pada Masa Pandemi Covid-19 DR Oktini, R Effendi, YD Nugraha, RMT Permana ETHOS: Jurnal Penelitian dan Pengabdian kepada Masyarakat 10 (1), 101-113, 2022 | 4 | 2022 |
| Analyze the marketer activity in digital era with implemented digital ethic RMT Permana, SF Hamidah Jurnal Manajemen dan Bisnis Performa 19 (2), 45-49, 2022 | 3 | 2022 |
| Leveraging Rugby Event to Enhance the Economic Development of MSMEs in Garut MMA Rohandi, ET Gumelar, C Cintyawati, RMT Permana Jurnal Bisnis dan Manajemen 19 (02), 37-44, 2022 | 2 | 2022 |
| Analysis of the Impact of Tiktok Content Creator on the Identification of F&B MSME Products RMT Permana, RARJ Pratama Almana: Jurnal Manajemen dan Bisnis 6 (2), 325-331, 2022 | 2 | 2022 |
| Pengaruh Promosi Media Sosial dan Store Atmosphere terhadap Keputusan Pembelian FFA Rasyad, HD Mulyaningsih, RMT Permana Bandung Conference Series: Business and Management 2 (2), 1146-1151, 2022 | 2 | 2022 |
| Pengaruh Citra Merek dan Kualitas Produk terhadap Keputusan Pembelian Smartphone Merek Xiaomi di Kota Bandung MP Febriyanti, R Tresnati, RMT Permana Bandung Conference Series: Business and Management 3 (2), 2023 | 1 | 2023 |
| Economic Improvement through Mocaf Flour Processing During the Covid-19 Pandemic DR Oktini, R Effendi, YD Nugraha, RMT Permana 4th Social and Humanities Research Symposium (SoRes 2021), 306-312, 2022 | 1 | 2022 |
| Making Effectiveness Customer Complaint Handling RMT Permana, RARJ Pratama Almana: Jurnal Manajemen dan Bisnis 4 (2), 237-243, 2020 | 1 | 2020 |
| Analysis of Paylater Usage on Impulsive Buying Behavior SF Hamidah, RARJ Pratama, RMT Permana Almana: Jurnal Manajemen dan Bisnis 8 (1), 187-193, 2024 | | 2024 |
| Pengaruh Strategi Segmenting, Targeting, Positioning dan Advertising Effectiveness terhadap Purchase Decision SS Nurfadila, S Suwarsi, RMT Permana Bandung Conference Series: Business and Management 4 (1), 599-606, 2024 | | 2024 |
| Evaluasi dan Strategi Pengembangan Bisnis “Cokelat Pena” VSP Anggreani, MMA Rohandi, RMT Permana Bandung Conference Series: Business and Management 4 (1), 505-513, 2024 | | 2024 |
| Pengaruh Promosi Meida Sosial Dan Asosiasi Merek Terhadap Minat Beli (Studi Pada Fanbase Sakamichi Grup Di Aplikasi Media Sosial Discord) W Budianto, DR Oktini, RMT Permana Bandung Conference Series: Business and Management 4 (1), 2024 | | 2024 |
| Pengaruh Brand Ambassador dan Perilaku Konsumtif terhadap Keputusan Pembelian (Studi pada Fans BTS di E-Commerce Tokopedia) WR Early Bandung Conference Series: Business and Management 4 (1), 2024 | | 2024 |
| Pengaruh Celebrity Endorser, Content Marketing Dan Product Quality Terhadap Purchase Intention (Studi Pada Konsumen Scarlett Whitening Melalui Media Sosial Tiktok) A Gunawan, RMT Permana Bandung Conference Series: Business and Management 4 (1), 2024 | | 2024 |
| Pengaruh Audience Involvement dan Customer Satisfaction terhadap Repurchase Intention pada Film Filosofi Kopi 2: Ben & Jodi (Studi pada Penonton Film Filosofi Kopi 1) W Rachman, SAE Mahani, RMT Permana Bandung Conference Series: Business and Management 4 (1), 2024 | | 2024 |
| Pengaruh Word Of Mouth dan Store Atmosphere Terhadap Keputusan Pembelian Konsumen (Studi Pada Konsumen Kasungka Coffee di Kota Majalengka) NA Khairunnisa, DR Oktini, RMT Permana Bandung Conference Series: Business and Management 4 (1), 2024 | | 2024 |
| The Effect Fears of Missing Out (Fomo) on Women Muslims Consumer RMT Permana, EKAT GUMELAR, N SARASWATI MIMBAR: Jurnal Sosial dan Pembangunan, 2023 | | 2023 |
Yudha Dwi NugrahaProgram Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Islam BandungVerified email at unisba.ac.id
