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Joona Keränen
Joona Keränen
Associate Professor, RMIT University, Graduate School of Business & Law
Verified email at lut.fi
Title
Cited by
Cited by
Year
Sustainable value propositions: Framework and implications for technology suppliers
S Patala, A Jalkala, J Keränen, S Väisänen, V Tuominen, R Soukka
Industrial Marketing Management 59, 144-156, 2016
1952016
How B2B suppliers articulate customer value propositions in the circular economy: Four innovation-driven value creation logics
V Ranta, J Keränen, L Aarikka-Stenroos
Industrial Marketing Management 87, 291-305, 2020
1662020
Towards a framework of customer value assessment in B2B markets: An exploratory study
J Keränen, A Jalkala
Industrial Marketing Management 42 (8), 1307-1317, 2013
1542013
The darker side of sustainability: Tensions from sustainable business practices in business networks
N Tura, J Keränen, S Patala
Industrial Marketing Management 77, 221-231, 2019
1472019
Systematic review on B2B branding: research issues and avenues for future research
J Keränen, KA Piirainen, RT Salminen
Journal of Product & Brand Management 21 (6), 404-417, 2012
1272012
Brand positioning strategies for industrial firms providing customer solutions
AM Jalkala, J Keränen
Journal of Business & Industrial Marketing 29 (3), 253-264, 2014
1132014
Three strategies for customer value assessment in business markets
J Keränen, A Jalkala
Management Decision 52 (1), 79-100, 2014
832014
Barriers to implementing value-based pricing in industrial markets: A micro-foundations perspective
P Töytäri, J Keränen, R Rajala
Journal of Business Research 76, 237-246, 2017
802017
Value co-destruction in hotel services: Exploring the misalignment of cognitive scripts among customers and providers
H Järvi, J Keränen, P Ritala, J Vilko
Tourism Management 77, 104030, 2020
772020
Value assessment and pricing capabilities—how to profit from value
M Johansson, J Keränen, A Hinterhuber, S Liozu, L Andersson
Journal of Revenue and Pricing Management 14, 178-197, 2015
472015
Sensemaking, sensegiving and absorptive capacity in complex procurements
DD Prior, J Keränen, S Koskela
Journal of Business Research 88, 79-90, 2018
422018
Digital transformation of the value proposition: A single case study in the media industry
A Piepponen, P Ritala, J Keränen, P Maijanen
Journal of Business Research 150, 311-325, 2022
392022
Opportunities for value-based selling in an economic crisis: Managerial insights from a firm boundary theory
J Keränen, A Salonen, H Terho
Industrial Marketing Management 88, 389-395, 2020
392020
Digital platforms for the circular economy: exploring meta-organizational orchestration mechanisms
O Blackburn, P Ritala, J Keränen
Organization & Environment 36 (2), 253-281, 2023
312023
B2B influencer marketing: Conceptualization and four managerial strategies
J Mero, H Vanninen, J Keränen
Industrial Marketing Management 108, 79-93, 2023
302023
Customer participation antecedents, profiles and value-in-use goals in complex B2B service exchange
DD Prior, J Keränen, S Koskela
Industrial marketing management 82, 131-147, 2019
282019
Becoming a small multinational enterprise: Four multinationalization strategies for SMEs
H Vanninen, J Keränen, O Kuivalainen
International Business Review 31 (1), 101917, 2022
262022
Opportunities for ethnographic methodologies in B2B service research
J Keränen, DD Prior
Journal of Services Marketing 34 (1), 78-86, 2020
262020
Revisiting contemporary issues in B2B marketing: It's not just about artificial intelligence
DD Prior, J Keränen
Australasian marketing journal 28 (2), 83-89, 2020
252020
Customer value assessment in business markets
J Keränen
Lappeenranta University of Technology, 2014
252014
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