Consumer purchasing on the Internet:: Processes and prospects P Butler, J Peppard European management journal 16 (5), 600-610, 1998 | 630 | 1998 |
Political marketing: Structure and process P Butler, N Collins European journal of marketing 28 (1), 19-34, 1994 | 420 | 1994 |
Strategic analysis in political markets P Butler, N Collins European Journal of marketing 30 (10/11), 25-36, 1996 | 253 | 1996 |
A conceptual framework for political marketing P Butler, N Collins Handbook of political marketing, 55-72, 1999 | 203 | 1999 |
Human branding in political marketing: Applying contemporary branding thought to political parties and their leaders R Speed, P Butler, N Collins Journal of political marketing 14 (1-2), 129-151, 2015 | 175 | 2015 |
By popular demand: marketing the arts P Butler Journal of marketing management 16 (4), 343-364, 2000 | 167 | 2000 |
Marketing public sector services: concepts and characteristics P Butler, N Collins Journal of marketing management 11 (1-3), 83-96, 1995 | 160 | 1995 |
Considerations on the evolution of political marketing theory P Butler, P Harris Marketing Theory 9 (2), 149-164, 2009 | 143 | 2009 |
Payment on delivery‐Recognising constituency service as political marketing P Butler, N Collins European Journal of Marketing 35 (9/10), 1026-1037, 2001 | 114 | 2001 |
When marketing models clash with democracy N Collins, P Butler Journal of public affairs 3 (1), 52-62, 2003 | 93 | 2003 |
Relationship intermediaries: business advisers in the small firm‐bank relationship P Butler, M Durkin International Journal of Bank Marketing 16 (1), 32-38, 1998 | 69 | 1998 |
Considerations on market analysis for political parties N Collins, P Butler The idea of political marketing, 1-18, 2002 | 51 | 2002 |
Positioning political parties: a market analysis N Collins, P Butler Harvard International Journal of Press/Politics 1 (2), 63-77, 1996 | 48 | 1996 |
Marketing accountability and marketing's stature: An examination of senior executive perspectives D O'sullivan, P Butler Australasian Marketing Journal 18 (3), 113-119, 2010 | 37 | 2010 |
Theory-Building in political marketing: parallels in public management P Butler, N Collins, MR Fellenz Journal of Political Marketing 6 (2-3), 91-107, 2007 | 37 | 2007 |
Modernising Irish government: The politics of administrative reform N Collins, T Cradden Gill & Macmillan Ltd, 2007 | 33 | 2007 |
Market orientation and enterprise policy D O'Sullivan, P Butler European Journal of Marketing 43 (11/12), 1349-1364, 2009 | 28 | 2009 |
Marketing Problems: from analysis to decision P Butler Marketing Intelligence & Planning 12 (2), 4-12, 1994 | 27 | 1994 |
Managing expectations in the small business–bank relationship P Butler, M Durkin Irish marketing review 8 (1), 53-60, 1995 | 22 | 1995 |
The Europeanisation of the British political marketplace P Butler, N Collins, R Speed Journal of Marketing Management 27 (7-8), 675-690, 2011 | 21 | 2011 |